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Brand value and brand equity represent two different, yet intricately linked, concepts. Brand value is the net present value of future cash flows from a branded product minus the net present value of future cash flows from a similar unbranded product—or, in simpler terms, what the brand is worth to management and shareholders.

Brand equity is a set of perceptions, knowledge and behavior on the part of customers that creates demand and/or a price premium for a branded product—in other words, what the brand is worth to a customer.

But with the social web having such a dramatic impact on a brand, SinoTech Group thought it maybe kinda cool for marketers and brand managers to determine what is their social media or buzz equity (known as a BE Rank).

This week, we have a great interview with Derek Ling, Founder & CEO of Tianji in China.

As interest in digital media continues to grow, it is interesting to get some views from one of the major Internet and social media entrepreneurs in China. Through his role with the Tianji, Derek is well positioned to monitor the ever-evolving industry and give us some insights into the forward challenges and issues we face in China. 

This news is quite exciting for some and quite frightening for others.... Now, for those wanting to find interesting people who are on the same flight, Dutch airline KLM are offering a new service called ‘Meet & Seat’ where you can view other passengers’ Facebook or LinkedIn profile details and see where they’ll be sitting.

Members of the Digital Jungle team have been invited as guests of Bentley Motors to attend the 82^nd International Geneva Motor Show. As special guests of Bentley Motors, Digital Jungle will have privileged access to Bentley’s new EXP 9 F concept SUV, which is being revealed at the motor show.