With customers and professionals around the world rushing into online communities and social networks, more and more companies are trying to follow their customers and join the conversation. This “Dr.3” event will feature leading Chinese digital marketing practititoners who will present their views on the Chinese market and discuss way for companies to gain value from using social media in their marketing strategies. The Dr’s will discuss the strategies and methods for companies to create a strong social media presence, providing practical guidance on tools and technologies to help (both on the Internet and mobile environments) you develop, implement, refine and measure outcomes of social media strategies, and uncovering the paths to leverage social media for a strong ROI.

Dr. Mathew McDougall, SinoTech Group

Executive Chairman & Chief Executive Officer
SinoTech Group

Dr. Mathew McDougall is recognized as a leading expert in performance marketing and the online analytics arena. He is the founder of the SinoTech Group (headquarted in Beijing), the leading performance marketing company in China.

He has over 17 years of professional executive experience in the Internet, wireless, new media, and software sectors. Further, he has worked in China for the past 7 years doing business with most leading Chinese Internet and Advertising clients. Prior, Dr. McDougall worked in the US, Australia, Europe & SE. Asia.

Dr Grace Pan, ACNielsen China

Head of Travel and Leisure Research, Associate Director, Consumer Research
ACNielsen China

Dr. Grace Pan joined Nielsen China in 2006 after a nine years research stretch in Australia. Grace has an extensive knowledge and understanding of the Chinese consumers particularly the Chinese travellers. She is widely referenced and published, and has been invited as a keynote speaker at various Asia-Pacific tourism industry conferences.

Dr. Gang Lu,

Founder and chief editor of MOBINODE.com, co-founder of OpenWeb.Asia Workgroup

Independent Asia/China Internet business observer and adviser, known speaker, Open concept/technology Evangelist, co-founder of OpenWeb.Asia Workgroup, Founder of MOBINODE. Gang Lu was awarded TOP10 Best Expert of 2008 by iResearch, the leading Internet consulting company in China. He is also a recognised tech blogger and his blog MOBINODE.com covers the Internet market news in Asia, especially in China, and was also voted as the best China Tech Blog in 2007 and 2008.

Dr. Gang Lu was the Asia Business Development Director of Netvibes.com. He is one of the first introducing Widget economy and Open Platform into Asian market. Prior to joining Netvibes, he was in charge of research and development of Multimedia Messaging Service platform and 3G applications in Dialogue Communications Ltd. Gang Lu has MSc, PhD in wireless communications from the University of Sheffield, UK.

“Social Marketing has become a critical area of importance for us.
We just don’t know how to best leverage this channel.”