SinoTech Group has been responding to a lot of social media marketing (SMM) proposals lately, and having a lot of discussions with our agency partners and clients about how to approach social media. Time and again, the conversations confirm that the SMM market is still immature. People wanted to talk about process, how they will [...]
I have been using twitter for quite some time now and have watched this micro-blogging platform move from being used by a smallish ‘geeky’ community to a mainstream audience with the likes of CNN Breaking News (cnnbrk), ashton kutcher (aplusk), Britney Spears (britneyspears) and even Oprah Winfrey (oprah) espousing the merits of this technology. So [...]
With the advent of Web 2.0 applications, Marketers now have many new forms and ways to communicate with their potential clients online. There have been a plethora of Web 2.0 apps developed in the past years, none more famous than: Facebook, MySpace, Twitter and LinkedIn.
The issues that arise when facing new digital media’s have not [...]
The impact of social media is just beginning. Market trends and customer opinion are being shaped by end users more rapidly and with greater impact on business than ever before. This is especially true in China, where the world’s largest internet population is eagerly engaging with each other with a wide number of online communication [...]
I am one of the SinoTech staff that works within the SMM team and I would like to share with you some of our teams experiences in undertaking Social Media Marketing. I work as part of this team and last month was responsible for a project where we had to build ‘buzz’ and promote a [...]
I was reviewing information on the web about the ideas of the ‘Social Web’. Through doing this, I came across an interesting piece of research from Forrester and wanted to share this with you.
Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that [...]
There has been a lot written about undertaking a social marketing presence and about 12 months ago I also wrote a post on getting started on this (Read Here). But 12 months in social media is a lifetime so I have revisited this topic to update areas you should focus on in order to have [...]
I found this interesting report on China Tech News that highlights a report released by CR-Nielsen on the most popular Chinese social networking services websites in China.
According to the report, from December 1 to December 28, 2008, Chinese domestic SNS websites 51.com, Xiaonei.com, Chinaren.com, and Kaixin001.com won the first four places of the ranking list [...]
This is a question that is being discussed by marketing teams both within corporations and within Advertising Agency’s.
The answer may become somewhat clearer shortly after we get the results from a Land Rover Twitter trial. Last week at the New York Auto Show they became the first US brand to execute a national [...]
With the increase in interest of social marketing and social networks it was inevitiable that we would soon be seeing some known brands reach into this medium. Brand Republic has reported that BMW has launched an exclusive social network for its drivers in China - a worldwide first for the brand in an effort to [...]
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