As a very nice begin of the new year, SinoTech Group’s blog–—Digital Marketing Inner Circle (www.sinotechblog.com.cn) was announced to win the Best China Technology Blog Award with more than double the votes of the second contender.
China Blog Awards is held by Chinalyst (www.chinalyst.net), which is a home for over 200 English-language China blogs dealing with [...]
It started with an innocent twitter entry. Now this twitter episode has lead to in interesting (and a little embarrassing) story that has now down the rounds within the SMX conference so I figure why not just blog it before someone else does. It relates to a trip I made a few weeks ago……..
“sinotechian: Matt [...]
Dr Mathew McDougall from SinoTech Group (www.sinotechgroup.com.cn) was speaking at the SMX about Search Marketing in China. At the event, the talk was focused on the positive growth in Internet users in China. Collectively, the speakers were promoting that it is now right for marketers to take the plunge and launch digital campaigns in China [...]
Search marketing certification in the West is well documented and supported by most search marketing organizations. However, in China the search marketing industry is still embryonic, so the need for a certification program to establish a skills level and professional competence is the first steps in promoting skills, knowledge and confidence for employers and clients.
In [...]
The rise of blogs, customer reviews, photo- and video-sharing sites, and other online social media have empowered consumers/competitor and partners with a new power.
Further, with search being able to index all the blogs and comments into one organic list it can result in either a positive branding exposure or a negative one…a very negative one….. [...]
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