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Digital Marketing Inner Circle 中国数字营销圈

Digital Marketing Inner Circle 中国数字营销圈
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Archive for "Search Marketing Industry News"

  • Announcements, Search Marketing Industry News

    Posted on January 4th, 2009

    Written by admin

    Tags

    China Blog Award, technology blog

    SinoTech Group won 2008 Best China Technology Blog Award

    As a very nice begin of the new year, SinoTech Group’s blog–—Digital Marketing Inner Circle (www.sinotechblog.com.cn) was announced to win the Best China Technology Blog Award with more than double the votes of the second contender.

    China Blog Awards is held by Chinalyst (www.chinalyst.net), which is a home for over 200 English-language China blogs dealing with [...]

  • Search Marketing Industry News

    Posted on October 13th, 2008

    Written by Dr Matt McDougall

    Tags

    twitter

    The day Twitter made me humble

    It started with an innocent twitter entry. Now this twitter episode has lead to in interesting (and a little embarrassing) story that has now down the rounds within the SMX conference so I figure why not just blog it before someone else does. It relates to a trip I made a few weeks ago……..
    “sinotechian:  Matt [...]

  • Latest News, Search Marketing Industry News

    Posted on September 29th, 2008

    Written by Dr Matt McDougall

    Tags

    China, search marketing, SinoTech Group, smx

    SinoTech Group speaks at SMX Nanjing

    Dr Mathew McDougall from SinoTech Group (www.sinotechgroup.com.cn) was speaking at the SMX about Search Marketing in China. At the event, the talk was focused on the positive growth in Internet users in China. Collectively, the speakers were promoting that it is now right for marketers to take the plunge and launch digital campaigns in China [...]

  • Search Engine Marketing (SEM), Search Engine Optomization (SEO), Search Marketing Industry News

    Posted on August 5th, 2008

    Written by Dr Matt McDougall

    Tags

    certification, sinotech search

    Validating search marketing skills

    Search marketing certification in the West is well documented and supported by most search marketing organizations. However, in China the search marketing industry is still embryonic, so the need for a certification program to establish a skills level and professional competence is the first steps in promoting skills, knowledge and confidence for employers and clients.
    In [...]

  • Search Marketing Industry News, Trends

    Posted on June 29th, 2008

    Written by Dr Matt McDougall

    Tags

    reputation_management, search marketing

    My brand is being trashed… what can I do?

    The rise of blogs, customer reviews, photo- and video-sharing sites, and other online social media have empowered consumers/competitor and partners with a new power.

    Further, with search being able to index all the blogs and comments into one organic list it can result in either a positive branding exposure or a negative one…a very negative one….. [...]

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