Hello and greetings from New York City! My name is Katie Janca, and I manage Search Engine Marketing (SEM) for GroupM, a holding company for a few different ad agencies. Dr Mathew McDougall (Matt) asked me to do a piece on the differences that I see between Chinese digital marketing and the digital marketing we [...]
Search marketing certification in the West is well documented and supported by most search marketing organizations. However, in China the search marketing industry is still embryonic, so the need for a certification program to establish a skills level and professional competence is the first steps in promoting skills, knowledge and confidence for employers and clients.
In [...]
One question that we are often asked here at SinoTech Search is how much resource and spend the advertisers and brands should devote to Search Engine Optimization (SEO) versus Search Engine Marketing (SEM). However, it seems to be one of those questions that you never get a direct answer from most Search Marketing companies.
One of [...]
I was reading the blog post by Tim Ash on Search Engine Watch where he talks about the handbook produced by the Marketing Sherpa’s called “Landing Page Handbook”.
Tim’s post draws on the results from the handbook exploring the average conversion rates for different marketing tactics. The survey data was drawn from over 5000 active [...]
As the readers of this blog know, I work for SinoTech Search one of the leading Search Marketing firms in China and represents many Chinese and International companies in building keyword campaigns in Baidu, Google and Yahoo!. Therefore when I can across this article in Adweek Few Shops Practice Paid Search Skills, it was surprising [...]
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