Telstra has made further investments in China, snapping up mobile and music businesses to bolster its plans to reach $1 billion in revenue from its Chinese media assets by 2013.
This following Telstra’s move into the Chinese Internet space past few years with investments into online publishers. Previously, Telsta bought a 55% stakes in auto and [...]
Search marketing certification in the West is well documented and supported by most search marketing organizations. However, in China the search marketing industry is still embryonic, so the need for a certification program to establish a skills level and professional competence is the first steps in promoting skills, knowledge and confidence for employers and clients.
In [...]
One question that we are often asked here at SinoTech Search is how much resource and spend the advertisers and brands should devote to Search Engine Optimization (SEO) versus Search Engine Marketing (SEM). However, it seems to be one of those questions that you never get a direct answer from most Search Marketing companies.
One of [...]
I was reading the blog post by Tim Ash on Search Engine Watch where he talks about the handbook produced by the Marketing Sherpa’s called “Landing Page Handbook”.
Tim’s post draws on the results from the handbook exploring the average conversion rates for different marketing tactics. The survey data was drawn from over 5000 active [...]
Every SEO (Search Engine Optimization) effort must be accompanied by a link building campaign to be effective. After all, the incoming links are the entry points into any website besides the links displayed during a search result on Google or any other search engine.
There are different ways of approaching a building link strategy… and [...]
So when is the right time to plan SEO? Many people try and SEO their website after it is live and when they find no one has visited…. If you are building a new website then you need to start planning your search engine optimization (SEO) and search engine marketing strategy. This is the best [...]
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