I was reading a story today written by Marcus Chan and published by Marketing Interactive that proported Digital Marketing was lacking suitable ROI metrics. Given SinoTech Group is a developer and provider of Web Analytics/Buzz Monitoring technology I was generally interested in this perspective and analysis. Marcus’s story was a commentary based on a study [...]
What is the future for Chinese (digital) Agencies? Can the current 4A’s in China continue to provide similar services in the same way in the next 5 years? Will the Brands continue to need (want) 4A’s?
These are probably some of the most frequent questions posed to me by Western journalists wanting to get insights on [...]
I was reading an interesting post by Karin von Abrams that reported on the “Future of Digital Marketing” conference, presented by Econsultancy, in London. Of course those who regularly read my blog know that I have always been a proponent of Digital Marketing being the future… or at least seeing a big chunk of spend [...]
The year is racing away and it is hard to imagine we are almost at the end of the second calendar quarter. So with a week or so to go, I am reflecting on the past 3 months working within the Chinese digital marketing sector and looking forward to the next quarter.
SinoTech Group is in [...]
The financial crisis and its reverberations in the real economy has given cause for company’s to examine their reputation. This, along with the explosion in Internet usage will make the digital medium one of the most critical channels to monitor for reputation. This notion is supported by a survey conduced in March 2009 by McKinsey [...]
Chinese Search Engine company, Baidu (Nasdaq:BIDU) has recently began offering paid listings for the first six positions on the first page of its image search results. The service charges will be an annual fee based on position and keywords. Although this in itself is not a big revelation, the danger is that in the pursuit [...]
I find myself sitting in a Starbucks on a bright Beijing Sunday morning.. and like any geeky digital marketing professional, I am reading about the trends in Web Analytics while washing down a coffee late.
A lot of the news and information coming out of the US is that Web Analytics is converging with Social Media monitoring…. [...]
There is another hot topic emerging in the various Starbucks and coffee houses where digital marketers in China are hanging out; “Online Reputation Management”. Just this week, three companies released their “Online Reputation Management” solutions for China; SinoTech Group, Ogilvy and CIC. These three vendors are all Chinese based vendors and understand the local market. Although [...]
The good old days in China where advertisers simply accepted click and impression data have past. Today, Web analytics vendors (like SinoTech Group) are offering tools designed to let marketers do a much more fine-grained analysis of their Web site visitors and even following them even when they move beyond the corporate Web site and [...]
Yahoo is inviting users to test out the alpha version of a competitor to Twitter. Translated to English, the front page of Yahoo Meme says “Do not have time nor patience for blogging? So Meme is tailored for you. Wait” Yahoo Meme’s mascot is a dog instead of the Twitter bird. Even this home page [...]
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