Online shopping penetration and revenues in China’s major cities (2008)
The China market, although large, still has low penetration rates and this is an excellent indicator for future growth. According to the Survey Report on Online Shopping in China 2008 that released by China Internet Network Information Center, stated the total amount of online shopping in 19 big cities in China had reached CNY16.2 billion in the first half of 2008.
| Beijing | Shanghai | Guangzhou | Other municipalities and sub-provincial cities* |
Total | |
| Internet users (million) | 7.37 | 8.30 | 3.95 | 37.57 | 57.19 |
| Internet shoppers (million) | 2.87 | 3.75 | 1.26 | 8.10 | 15.98 |
| Online shopping peneration rate | 38.9% | 45.2% | 31.9% | 21.6% | 27.9% |
| Half-year online shopping expenses per person | 1098 yuan | 1107 yuan | 856 yuan | 966 yuan | - |
| Half-year online shopping expenses | 3.1 billion yuan (453 million USD) |
4.2 billion yuan (614 million USD) |
1.1 billion yuan (161 million USD) |
7.8 billion yuan (1.1 billion USD) |
16.2 billion yuan (2.37 billion USD) |
*These cities are Chongqing, Tianjin, Harbin, Changchun, Shenyang, Dalian, Nanjing, Hangzhou, Ningbo, Xiamen, Jinan, Qingdao, Wuhan, Guangzhou, Shenzhen, Chengdu and Xi’an
Source: CNNIC June 2008 online shopping research report
Tags: China, Online shopping
