BEIJING, CHINA 14th October 2008- SinoTech Group announced today that they have signed a strategic agreement with Publicitas Asia Holdings (Publicitas).  This partnership creates a powerful digital partnership in China where SinoTech Group will provide Publicitas a range of digital marketing services and products along with both companies working together to form one of China’s important advertising sales teams representing leading sites in China and abroad.
Specifically, under the terms of the agreement, the SinoTech Group will become the preferred supplier for digital marketing services, ad serving technology for Publicitas in China and extend each others Digital Sales force in China.
“This partnership with SinoTech Group will allow Publicitas the opportunity to further monetize our existing publishers advertising inventories as well as give us new media, products and services we can offer in China said Moritz Wuttke, Chief Executive Officer for Publicitas China.
“We’re immensely excited to work with Publicitas on this deal with such potential,” said Dr Mathew McDougall, Chief Executive Officer and Executive Chairman of SinoTech Group. “Along with SinoTech Group’s groups own site representation publishers, we will have much more collective advertising inventory as well as a strong partner to attract advertisers who want to run ads across a number of leading site in China and abroad.
Publicitas will sell into Sinotech’s Digital Media assets in and adopt SinoTech Group’s own technologies such as SinoXpress (ad serving) and SinoAnalytics (web analytics), to be used on some of their existing Chinese publisher sites.

Tags: Publicitas, SinoTech Group