Turner appoints SinoTech Group to develop kids’ online games on Cartoon Network websites and manage advertising sales inventory in Greater China

Kids will now have even more gaming choices on Cartoon Network websites.  To strengthen its presence in the fast-growing interactive gaming market for kids, Turner Entertainment Networks Asia, Inc (TENA) has appointed the SinoTech Group (SinoTech), a full service interactive agency based in China, to develop and distribute online games on Cartoon Network websites in North Asia.  The appointment of SinoTech also marks the Network’s first-ever deal with a China-based company to address the advertiser demand in the kids’ online media market.  The SinoTech Group will be the exclusive interactive advertising sales representative for online media inventory around online games they create specifically for Cartoon Network’s websites, and will focus on recruiting new advertisers from the China market.

“The partnership with SinoTech Group opens up the Greater China market for our business, and allows marketers targeting kids to conduct brand marketing within a leading kids’ branded entertainment website,” said Benjamin Grubbs, Regional Director for Interactive, TENA.  “Online games have been a key driver of Cartoon Network’s online success, with seven of the top 10 most-visited web pages on the Cartoon Network site being related to gaming. Coupled with the increasing penetration of high-speed broadband access in the region and SinoTech’s innovative game development strategy, we are confident that Cartoon Network will further increase its web traffic to become the leading online game websites for kids.”

“We’re immensely excited to work with Turner on a deal with such potential,” said Dr. Mathew McDougall, Chief Executive Officer and Executive Chairman of SinoTech Group. “Along with SinoTech Group’s own cartoon characters, we will be working on highly recognizable brands like The Powerpuff Girls, BEN 10, and others to develop new games.”

The first slate of online games is already in development and will launch on the Cartoon Network Asia and Cartoon Network Taiwan websites before the end of the year. The games will either feature Cartoon Network’s original characters, or involve content or characters developed by SinoTech.