As the readers of this blog know, I work for SinoTech Search one of the leading Search Marketing firms in China and represents many Chinese and International companies in building keyword campaigns in Baidu, Google and Yahoo!. Therefore when I can across this article in Adweek Few Shops Practice Paid Search Skills, it was surprising to me that of the largest 56 US agencies assessed by Adweek, only five had sponsored links tied to their names on Google. The others did not have paid search links.

It’s very difficult to recommend certain things to our clients if we are not doing these things. I will be exploring the use of paid search within Chinese digital agencies in the coming weeks and will let the readers of this blog know if we are also like US agencies or we have a better appraication of SEM at the agency level.