After months of preparation and beta testing, Baidu has finally launched its instant messaging system, Baidu Hi.

This new IM product is still labeled beta 2. The interface is blueish and clean, and to use it you first need to have a Baidu passport (or use previous access details if one is using another Baidu service).

Baidu Hi is a newcomer in an industry currently dominated by QQ, and to a lesser extent, MSN. By leveraging in its enormous user base and reach, Baidu Hi should be able to grow quickly in the months to come although it should not pose a threat to the top two IM leaders in a foreseeable future.

Baidu Hi has a Baidu search bar at its top and its main objective is to improve user loyalty to the company’s core search business.

Baidu Hi is currently available in Chinese only.