Digital adspend in China will overtake both newspaper and outdoor advertising by the end of this year, with the gap set to widen in 2009, according to figures from GroupM.

The media group’s ‘This year, next year’ forecast predicts that the combined spend for internet and other digital advertising (principally mobile and LCD screens) will reach $3.6 billion this year, and $5.2 billion in 2009. In contrast newspaper adspend is projected to show steady, if modest, growth from US$3.2 billion in 2007 to $3.6 billion in 2009.

The adspend for out of home, meanwhile, is expected to reach $3.1 billion in 2008, growing slightly to $3.9 billion by the end of 2009.

The boom in digital advertising is partly responsible for the declining share of total media occupied by television. While TV will remain the dominant medium in terms of advertising dollars (projected to rake in almost US$20 billion in 2008 and $23 billion in 2009), its share of total media is set to decline, from 65 per cent in 2007, to 63 per cent in 2008 and 61 per cent in 2009.

Source: www.brandrepublic.asia

BEIJING, CHINA 20th August 2008- SinoTech Group (www.sinotechgroup.com.cn) announced today that they have signed a strategic partnership with US based Advantix Media.

Texas based, Advantix Media provides Search Marketing services to well known customers in verticals markets such as automotive, education and travel. “This is an exciting strategic partnership.” said Dr. Mathew McDougall, the Group CEO and Executive Chairman for SinoTech Group, “SinoTech will benefit by providing products and services into the US through this partnership. We will provide Advantix’s clients with access to the Asian markets and will conduct Agency Services, Search Marketing and creative services.”

“Asia is a rapidly developing online market, particularly China, so this partnership will extend our online marketing and advertising solutions offering into Asia Pacific; however, China will be the first market we will focus on and we expect to gain quick wins” continued John Phillips, co-founder and Principal.