Chinese leading digital advertising company SinoTech Group (www.sinotechgroup.com.cn) has officially announced their Certification Program for the Internet Advertising technology and products. There will be two levels of certification focused on SinoTech partners and individual SinoTech professionals.

SinoTech Certified Partner Company program is designed specifically for Companies that want to work with the various SinoTech Group of companies. The Partner Program is expected to offer an integrated partnering framework that recognizes the partner company’s expertise and values to SinoTech. Currently the certification supports three Partner programs: SintoTech Search Partner, SinoTech Media Partner and SinoTech Digital Partner.

SinoTech Certified Professional Program certifies individuals as SinoTech professionals. The first individual certification is that of SinoTech Certified Search Professional. There’s a growing need in the Chinese search community for training that is both credible and that enhances performance of practicing search engine methods as part of their multi-channel marketing strategies. SinoTech Certified Search Professional is designed to help accelerate the process.

In discussing the certification program, Group CEO & Executive Chairman for the SinoTech Group, Dr Mathew McDougall said, “SinoTech certification represents credible technical knowledge achieved through experience and training. We can expect the Certification Program be recognized throughout the IT industry and create great value to our partners and professionals. Search engine marketing is the fastest growing direct marketing channel. We are pleased to contribute in the process by helping the certified partner increase their productivity with our more advanced SinoTech technology and solutions, and helping the certified professionals become more successful through recognized skills and knowledge.”