Beijing, China— 7th August 2008: Chinese leading interactive technology and digital marketing company SinoTech Media (www.sinotechmedia.com.cn) announced today it entered into a partnership agreement with Redgate Media, a leading integrated media and entertainment company in China. SinoTech Media will act as the sole and exclusive ad agency in China, Hong Kong and Taiwan for the sale of advertising space in the streaming radio channels operated by Redgate Media and its partners. 

Redgate Media is a one-stop shop for advertisers in China. Redgate Media reaches a nationwide audience through radio, television, outdoor display advertising, and the fixed mobile Internet.

Through this agreement, SinoTech Media gains the rights to promote and sell targeted advertising for the streaming radio channels of Redgate Media, and Redgate Media will use SinoTech Media’s leading ad serving system SinoXpress and SinoAnalytics to serve all the advertising placed under the agreement. SinoTech Media will provide advertising site representation on QQ.com, a site where Redgate Media streams live radio through a cooperation with Tencent Holdings, the operator of QQ.com.  

“There is no doubt that this partnership between SinoTech Media and Redgate Media will benefit both companies, “ said Ms. Louise Lu, the President - Radio of Redgate Media said. She continued, “SinoTech Media will help us monetize the domestic traffic but also using their technologies, the international traffic as well.  We have been very impressed with the way SinoTech Media has worked with us to date and confident we will continue to cooperate further in the future.”

Further, Dr. Mathew McDougall, Group CEO and Executive Chairman of SinoTech Group said, “I am pleased that SinoTech Media has today become the sole and exclusive ad agency for Redgate Media’s streaming radio offering. This model to integrate both radio and digital advertising into a single channel is an exciting prospect and an opportunity that has not been fully realized here in China. This deal marks a turning point in China for integrated campaigns.”