Beijing, China— 27th August 2008: Chinese leading interactive technology and digital marketing company SinoTech Media (www.sinotechmedia.com.cn) announced today that they have signed a partnership agreement with IT168 (www.it168.com), one of the largest information platform for IT products in China. SinoTech Media will act as the exclusive ad agency for the unsold advertising space and international traffic in the website of www.it168.com.

IT168.com is one leading website providing individual netizens and enterprisers with mainstream information on the IT products and IT business.

This new agreement will provide SinoTech Media with the rights to promote and sell targeted advertising for the website www.it168.com. Further, IT168 will license their Ad Technology from SinoTech Media for ad serving and web analytics. This ad technology, known as SinoAnalytics will serve all the advertising needs under the agreement.

Ms. Wang Xiaojie, VIP Account Director of IT168 said, “We are excited to have SinoTech Media help us drive our international advertising revenue. I also believe their Advertising technology will help us manage these advertising campaigns more efficiently.”

Moreover, Dr. Mathew McDougall; the Group CEO and Executive Chairman for SinoTech Group said, “I am pleased that SinoTech media has this opportunity to provide advertising site representation to the largest IT information website in China. This deal will help our publishing partners more effectively monetize traffic and provide our advertisers to the right audience in Chinese IT industry.”

Beijing, China— 7th August 2008: Chinese leading interactive technology and digital marketing company SinoTech Media (www.sinotechmedia.com.cn) announced today it entered into a partnership agreement with Redgate Media, a leading integrated media and entertainment company in China. SinoTech Media will act as the sole and exclusive ad agency in China, Hong Kong and Taiwan for the sale of advertising space in the streaming radio channels operated by Redgate Media and its partners. 

Redgate Media is a one-stop shop for advertisers in China. Redgate Media reaches a nationwide audience through radio, television, outdoor display advertising, and the fixed mobile Internet.

Through this agreement, SinoTech Media gains the rights to promote and sell targeted advertising for the streaming radio channels of Redgate Media, and Redgate Media will use SinoTech Media’s leading ad serving system SinoXpress and SinoAnalytics to serve all the advertising placed under the agreement. SinoTech Media will provide advertising site representation on QQ.com, a site where Redgate Media streams live radio through a cooperation with Tencent Holdings, the operator of QQ.com.  

“There is no doubt that this partnership between SinoTech Media and Redgate Media will benefit both companies, “ said Ms. Louise Lu, the President - Radio of Redgate Media said. She continued, “SinoTech Media will help us monetize the domestic traffic but also using their technologies, the international traffic as well.  We have been very impressed with the way SinoTech Media has worked with us to date and confident we will continue to cooperate further in the future.”

Further, Dr. Mathew McDougall, Group CEO and Executive Chairman of SinoTech Group said, “I am pleased that SinoTech Media has today become the sole and exclusive ad agency for Redgate Media’s streaming radio offering. This model to integrate both radio and digital advertising into a single channel is an exciting prospect and an opportunity that has not been fully realized here in China. This deal marks a turning point in China for integrated campaigns.”

SinoTech Media (www.sinotechmedia.com.cn) announced today that they have launched a specialist youth channel, called KidsNet, for advertisers targeting young internet users.
”The KidsNet channel provides advertisers a single channel that can reach multiple youth audiences simultaneously, whilst enjoying the flexibility to target specific consumer profiles by content, geographies, and time of day; thus, delivering tailored ads,” Dr Mathew McDougall, Group CEO & Executve Chairman for SinoTech Group.

According to the company, KidsNet will reach more than seventeen million online youths across China, including Taiwan and Hong Kong.
This channel is working with a variety of platforms including social networking, entertainment, shopping, gaming and sports sites across China. KidsNet is the latest channel for SinoTech Media and complements, BizNet, ITNet and FashionNet to name a few of their other key channels.

Reap huge rewards in social marketing with these 10 steps to starting a social marketing campaign.

1. Schedule regular time slots for contributing to blogs each day.
2. Sign up for the major social news sites: Facebook, Spinn.com, Digg.com, Propeller.com, Mixx.com. Don’t submit anything to these sites until you have filled out your profile completely, and submitted news from elsewhere on the web to generate a real presence and avoid being labeled as a spammer.
3. If you don’t have a corporate blog then you must install one immediately. This is not an option. It is an absolute necessity on today’s social networking environment. I recommend Wordpress which can be downloaded and installed by you or your webmaster.
4. Once you have your blog set up, join the following networks. (These are blog communities that will help you generate visitors, authority, and links and most bloggers belong to them.) MyBlogLog.com (install the widget on your Wordpress blog), and BlogCatalog.com. (They also have a widget to install).
5. Join professional networking groups like LinkedIn.com, make friends, and interact with other bloggers on these networks and community sites. Especially the people who you want reading your blogs. You can even start your own, promote it in the network, and send “shouts” to the group when you have announcements or need attention to a new post.
6. Once you have established yourself on all the sites above — meaning you have a decent profile in each that shows you’ve been active and involved — move on and search for networks that are more specific and fit your particular market niche. Continually monitor and look for new “vertical” social networking sites that will fit your target audience. This membership will give you a greater opportunity in also promoting your ideas, products and brands as they understand the subject matter far better that a general blogging community. Also, be sure to add new sites into your social networking strategy as often as you can. Doing this will allow your company and brands a broad reach and with back-links allows your site to be indexed by the search engines for greater visibility.
7. Join a group dedicated to social marketing to pick up tips from other social marketers, and find new places you can sign up with to continue building your social authority. New sites pop up every single day. Check out social networking directory’s like Go2Web20.net that list the latest social networking sites.
8. Join blogger.com and put content there that is good, just not good enough to go on your main blog. This serves two purposes: 1) you get to use more of the great content you find as you travel through all the social news sites and 2) it gives you another place to link back to your main site and pass on traffic and link popularity over time.
9. Track your website diligently. You need to have a web analytics tool that you can use to monitor your sites traffic and get a view of your reader’s location and how they got to your site. We recommend SinoAnalytics, a low cost but powerful tool for providing this information.
10. Don’t stop! Once you proceed down this path of promoting your company and brands in a social networking setting you need to keep going to maintain momentum and continue to develop community awareness.

Social marketing, once you’ve established some authority, can replace some things you are currently doing to promote your site. Some clients will reallocate online budgets from search engine marketing (SEM) to other areas once they see the organic, natural traffic and search engine rankings get more highly ranked from a social marketing campaign.

Until then, start to plan, do your research and execute your buzz strategy — this is truly an exciting new digital area.