Posts Tagged ‘sinotech’

SinoTech Media & AdGent007 Enter into Strategic Partnership

Monday, June 9th, 2008

SinoTech Group LogoBeijing, China— 10th June 2008; Chinese leading interactive technology and digital marketing company SinoTech Media (www.sinotechmedia.com.cn) announced today it entered into a strategic partnership with AdGent 007 Inc., a US company headquartered in San Francisco..

AdGent 007 is a global advertising services company focused on monetizing the international traffic on premium publisher Web sites and together with SinoTech Media will provide a truly world-wide footprint to represent leading global Publishers and brands

This exciting strategic partnership offers publishers a true multi-national global sales force, that serves as a cost-effective extension of an in-house team, working to sell inventory directly to premium local and international advertisers.  Premium publishers can retain direct control over their inventory and command much higher advertising rates than the remnant prices being collected on their behalf by ad networks today. Global representation is essential for premium publishers, as international traffic delivered through search engines is growing to significant proportions of a publisher’s overall traffic.

“SinoTech Media is technologically and strategically a natural partner for AdGent 007,” said Cameron Yuill, founder and CEO of AdGent 007. “ SinoTech Media has developed world-class advertising technology and is already a digital marketing leader in the Chinese market.  Together we can instantly provide our clients reach to a much broader audience in China- the largest number of Internet users in the world.”

“Today many of the world’s premium publishers are seeing more international traffic than local traffic, yet they aren’t monetizing the opportunity effectively.  If a person in Beijing is reading the Times online in London, they should see an advertisement relevant to them locally, not a world away,” said Dr Mathew McDougall, Group CEO and Executive Chairman of SinoTech Group”. Our partnership with AdGent 007 allows Chinese publishers and advertisers to take advantage of AdGent 007’s global footprint.

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SinoTech Group Announces Certification Program

Sunday, June 1st, 2008

SinoTech Company LogoChinese leading digital advertising company SinoTech Group (www.sinotechgroup.com.cn) has officially announced their Certification Program for the Internet Advertising technology and products. There will be two levels of certification focused on SinoTech partners and individual SinoTech professionals.

SinoTech Certified Partner Company program is designed specifically for Companies that want to work with the various SinoTech Group of companies. The Partner Program is expected to offer an integrated partnering framework that recognizes the partner company’s expertise and values to SinoTech. Currently the certification supports three Partner programs: SintoTech Search Partner, SinoTech Media Partner and SinoTech Digital Partner.

SinoTech Certified Professional Program certifies individuals as SinoTech professionals. The first individual certification is that of SinoTech Certified Search Professional. There’s a growing need in the Chinese search community for training that is both credible and that enhances performance of practicing search engine methods as part of their multi-channel marketing strategies. SinoTech Certified Search Professional is designed to help accelerate the process.

In discussing the certification program, Group CEO & Executive Chairman for the SinoTech Group, Dr Mathew McDougall said, “SinoTech certification represents credible technical knowledge achieved through experience and training. We can expect the Certification Program be recognized throughout the IT industry and create great value to our partners and professionals. Search engine marketing is the fastest growing direct marketing channel. We are pleased to contribute in the process by helping the certified partner increase their productivity with our more advanced SinoTech technology and solutions, and helping the certified professionals become more successful through recognized skills and knowledge.”

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SinoTech Media launches in US and UK

Sunday, June 1st, 2008

SinoTech Group Logo

Chinese leading independent digital advertising company SinoTech Media (www.sinotechmedia.com.cn) announced today that they have opened SinoTech Media offices in San Francisco, New York City and London.

SinoTech Group (www.sinotechgroup.com.cn) CEO & Chairman, Dr Mathew McDougall said, “ We have successful managed to provide our technology to a number of International clients and partners and want to service these opportunities with local staff. I am pleased with the degree of support and interest our products and services are achieving in these new markets”.

“The SinoXpress and SinoAnalytics products have now been localized to support English language and we will shortly be announcing some new partnerships and client wins in the US and Europe”, Dr McDougall added.

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