Welcome to the Digital Marketing Inner Circle

This week I was fortunate to be one of the speakers at the PATA/DMIC event, "Leveraging Social Media to Engage Consumers".  PATA (Pacific Asia Travel Association) and our very own Digital Marketing Inner Circle came together to focus on social media for the travel/hostpitality sectors. The event was fully subscribed with about 100 people in attendance and they represented industries from hospitality, tourism to trade. I have attached the presentations and also provided an overview for those that could not attend. 

The Pacific Asia Travel Association’s (PATA) China Office and Digital Marketing Inner Circle (DMIC) are together staging a seminar 'Leveraging Social Media for Engaging Consumers'. The Social Media landscape in China includes Blogs, SNS, micro-blogging, forums and even BBS’s. By the end of 2009 there were more than 124 million social media users in China and, on average, more than one quarter (27%) of the users were spending 1-2 hours on social sites per day (CNNIC, 2010).

The 7th Adworld was held in Beijing yesterday and for those that are not familiar with this event it is arguably the largest of the digital marketing events in Greater China. Not surprising given this is supported by the Internet Society of China and the China Association of National Advertisers.

From my perspective, this event was the Chinese equivalent to ad:tech.  The speakers, participants and sponsors were predominately local Chinese (I saw very few western faces among the crowd). However, for me, this is the first digital marketing related event of the New Year and is a great way to get an early gauge on what people are thinking in terms of business for 2010.

It is well over due but finally our community has a groups feature where we are now hosting Chinese language (simplified) discussions about digital marketing. If you want to share your ideas or views (in Chinese) then log in to our community and go to the Groups Tab. Under this tab you will see this new group called, "Marketers Talking Chinese".