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Welcome to the Digital Marketing Inner Circle

This community attracts the best minds in the digital marketing industry. The aim of the 'Digital Marketing Inner Circle' is to discuss events, trends and technologies impacting our industry as well as provide a platform for sharing news and personal commentary for information related to online marketing, search, affiliate and social media marketing.

SinoTech Media Continues to Innovate Advertising Technology and Reach into International Markets PDF Print E-mail
Written by Matt McDougall   
Tuesday, 01 September 2009 15:55
BEIJING, CHINA 19th July 2008- SinoTech Media (www.sinotechmedia.com.cn) announced today that it has entered into a 2 year exclusive partnership with Voxant. This strategic partnership utilizes SinoTech Media’s proprietary technology to embed advertising content into Voxant’s syndicated content feeds.

Voxant’s network offers Web Publishers self-service access to the largest source of free, fully-licensed news and information content on the Web. They have currently more than 300 top brands, such as the Associated Press, Reuters, Agence France Presse, CBS News, MTV News, the BBC, the NHL, the NBA, the New York Times, The Wall Street Journal, Investor’s Business Daily, Showbizspy, the BBC, and Inergize/ClearChannel.

“There is no doubt that this strategic partnership between SinoTech Media and Voxant will benefit both companies greatly. Further, the technology that SinoTech Media has developed will improve the revenue yields for publishers without diminishing the user experience”, said Art Bushnell, EVP of Sales at Voxant.

“I am pleased we can work with Voxant in bringing advertising technology and media coverage to this partnership. I am expecting that both companies will benefit commercially in Q3 this year”, stated Dr. Mathew McDougall, Group CEO and Executive Chairman for SinoTech Group.


Matt McDougall Written on Tuesday, 01 September 2009 15:55 by Matt McDougall

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