Invite colleagues
The 7th Adworld was held in Beijing yesterday and for those that are not familiar with this event it is arguably the largest of the digital marketing events in Greater China. Not surprising given this is supported by the Internet Society of China and the China Association of National Advertisers.
From my perspective, this event was the Chinese equivalent to ad:tech. The speakers, participants and sponsors were predominately local Chinese (I saw very few western faces among the crowd). However, for me, this is the first digital marketing related event of the New Year and is a great way to get an early gauge on what people are thinking in terms of business for 2010.
The theme of this years Adworld 2010 was, “Win Marketing Strategy and Co-petition Way under Recovery.” A title that seemed a little odd but I got the general idea. The event had a number of topics running at the same time so participants could select the topic (s) that held most interest and attend that session. There were 10 topic areas that included: AD100 \ Adworld Awards \ Hotspot Networking \ High-level Dialogue \ Video Marketing \ Mobile Media & Wireless Marketing \ E-business\ Social Media & WOW \ Effective Precision & ROI and Top Case Study.
This year, I spoke about performance marketing and the value (requirement) of using measurement and metrics in digital media campaigns. This was a common theme withing the sessions I saw and most people in the event seemed to echo ROI based digital marketing was a key driver for 2010. Please click here to download my presentation.
Apart from the hearing business leaders promote their ideas and views, many reports are made public. These included the 2009-2010 China Online Advertising Market report, a 2009-2010 China Market Brand Transmission Monitoring Report, a 2009-2010 China Market Network Media Monitoring Report, and a 2009-2010 China Internet User Annual Research Report.
So, would this be an event I would recommend to other digital marketers? Definitely. If you are new to Digital Marketing then you would get much from the sessions. If not (and you are an old Chinese DM veteran) then networking and getting the most recent research data is valuable. Note: all sessions I saw were in Chinese.
Written on Saturday, 09 January 2010 08:21 by Matt McDougall
