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Welcome to the Digital Marketing Inner Circle

This community attracts the best minds in the digital marketing industry. The aim of the 'Digital Marketing Inner Circle' is to discuss events, trends and technologies impacting our industry as well as provide a platform for sharing news and personal commentary for information related to online marketing, search, affiliate and social media marketing.

Magic By Numbers: Using Algorithms & Analytics To Create Insight & Innovation (UPDATED) PDF Print E-mail
Written by Lisha Li   
Friday, 03 June 2011 09:51

Dr. Mathew McDougall, founder and CEO of SinoTech Group will be speaking next week at the annual Amplify Festival in Sydney, Australia.

 

The Amplify Festival was started in 2005 as a learning experiment for AMP, one of Australia’s longest standing companies and best known financial services brand. Each year, Amplify draws the biggest brains-trust of thinkers, business innovators and thought leaders from all over the world to Australia for one week of exploring the edge of business innovation and ideas.

 

Amplify contemplates the impact of technology on our lives and the future of financial services through different themes. The theme for this year is “Everything Connects”.

 

The theme for 2011 is appropriate for Dr. Mathew McDougall, entrepreneur by day, mathematician by education, thinker by nature, and visionary at heart. With 20 years of experience spanning both technical and business disciplines, Dr. McDougall has connected the dots and brought data to life, bringing about beautiful conversations that create agility, business innovation and competitive advantage. Hear him speak next week about the magical blend of data, algorithms, modelling and creativity.

 

Some of the other seminal thinkers speaking at AMPAmplify next week include John Hagel, co-founder, co-chairman of Deloitte Center for Edge Innovation and Richard Binhammer, corporrate social media pioneer from Dell.

 

“Social Media is impacting business like never before. We now recognise that within the social media context, we must know what people are saying, where they are saying and to whom they are saying it to… Platforms like Facebook, twitter and Youtube are the modern version of the townhall meetings and companies must participate or risk being socially marginalised. New technologies that can provide social media monitoring and analytics will become the norm.”, said Dr. Mathew McDougall, CEO and founder of SinoTech Group.

 

Most keynote speeches at Amplify 2011 will be podcasted live online on the official Amplify Festival webspage. Please find Dr Mathew McDougall's presentation:

 


Lisha Li Written on Friday, 03 June 2011 09:51 by Lisha Li

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Last Updated on Friday, 17 June 2011 09:05
 

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