Welcome to the Digital Marketing Inner Circle

As an agency that specializes in all things Facebook, we've made our fair share of mistakes on Facebook over the last 3 years. Perhaps you can learn from this one.

Ambush marketing can be defined as a tactic whereby a company attempts to ambush or undermine the sponsorship activities of a rival that owns the legal rights to sponsor an event; often involves creating the sense that they, and not the actual sponsor, are associated with the owners of the event or activity.

Sounds kind of sneaky and underhand... but that seems to appeal to a lot of Marketers and I for one look for opportunities to exploit this notion online... although more difficult to do, this strategy still offers many of the same advantages to it's offline equivalent.

The digital marketing space is becoming much more sophisticated as digital marketers learn more and explore ways to apply their skills in one area of digital marketing to another. I mean, take SEO and apply to SNS. What do you get- potentially, highly visible personal profiles, companies and/or product/services.

This post explores some simple approaches that Linkedin users (marketers) can use to drive traffic and extend their networks. Granted many that have been in marketing a while would have already done this.. but for those that have yet to do it or don't know what to look out for then keep reading...

This is certainly the year for Ecommerce in China. Almost every day their is an announcement about a new Brand going on line and trying to tout their products or services. Ecommerce is not as simple as putting a shopping cart icon on your home page and expecting sales to flow but nevertheless there is a growing enthusiasm about transacting on-line in China.