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In what seems obvious to most of us working in the digital marketing space have noticed that this year's revenue is good.. actually very good. So news out today suggesting that global ad spending will increase by 3.5% this year to $451 billion and 4.5% in 2011 to $471 billion is not that surprising. This is the forcasts from GroupM (remembering only 6 months ago they were predicted only 1% growth for this year).
The GroupM forecast supports the upgraded ZenithOptimedia global advertising spending predictions for the next three years. ZenithOptimedia is predicting total increases of 2.2%, 4.1% and 5.3%, respectively. It also predicted Internet ad spending will take a greater portion of ad expenditures in the next three years. So after reading these forcasts I am smiling and I rubbing my hands together expecting a growing SinoTech Group over the next years.
However, the US will see a 1.3% decline in ad spending this year to $145 billion, according to GroupM's report. American ad spending should then increase 2.5% to $149 billion in 2011, according to GroupM. The agency added that television and online spending would outpace other media this year. The agency gathered the data from its parent company's advertising, market research, specialist communications and PR resources.
Source: Digital Marketing News
Written on Friday, 25 June 2010 21:02 by Matt McDougall
