Invite colleagues
This week I am very pleased to be speaking in Wenzhou at an event known as the "3rd Network Tourism Festival" This event will attract a large number of local Chinese Government officials and high profile executives looking to understand more about using technology in travel and tourism. My keynote will draw attention to the use of social media and the rising influence of this medium.
For those that won't be attending, I have attached my presentation and given a couple of high level stats (to wet your appitaite).
Total Revenue of Travel Industry of China in 2008 was RMB1,160 billion ($170 billion), increased by 5.8% compared that in 2007, (China National Tourism Administration, 2010); Total Online Travel Booking in 2007 was RMB2.25 Billion ($.32 Billion), increased 66.4% from 2006 (Data Center of China Internet, 2010); Estimated Online Travel Booking in 2010 is RMB5.47 Billion ($.75 Billion) (Data Center of China Internet, 2010).
China online travel booking market has developed rapidly.
- The number of citizens taking internet as the main channel to get tourism information accounted for 66.7% of China’s total,
- Citizens who have made a hotel reservation by internet amounted to 70.2% of China’s total,
- Citizens who have booked air tickets by internet accounted for 70.7% of China’s total,
- Using Social Media in the Chinese Online Travel Market
View more presentations from Dr Matt McDougall.
Written on Tuesday, 02 November 2010 09:15 by Matt McDougall
