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Welcome to the Digital Marketing Inner Circle

This community attracts the best minds in the digital marketing industry. The aim of the 'Digital Marketing Inner Circle' is to discuss events, trends and technologies impacting our industry as well as provide a platform for sharing news and personal commentary for information related to online marketing, search, affiliate and social media marketing.

Chinese E-Commerce Giant Taobao Splits Itself Up PDF Print E-mail
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Written by Matt McDougall   
Monday, 20 June 2011 20:17

Interesting news hitting the wire today..... Taobao, the biggest commerce site in China, is splitting itself up into three sites and entities.

 

Taobao is often referred to as the "eBay of China" but it's a much broader e-commerce platform and the split reflects that. Now there will be Taobao itself, a consumer-to-consumer marketplace (i.e. like eBay), Taobao Mall, a business-to-consumer marketplace (i.e. businesses open storefront on Taobao Mall to sell to consumers) and eTao, a shopping search engine. 

Despite the split, still no IPO of Taobao, on the horizon. Its biggest shareholders include Yahoo, which is itching for Taobao to go public so it can sell its multibillion dollar stake and put it to better use. 

Alibaba's founder Jack Ma has said for a while now that Yahoo should split itself up. So he's putting his money where his mouth is with this move to split up Taobao.



Source: Business Insider

 

 


Matt McDougall Written on Monday, 20 June 2011 20:17 by Matt McDougall

Viewed 2261 times so far.

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Last Updated on Monday, 20 June 2011 20:22
 

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