Invite colleagues
Realizing the growing important of Social Media Marketing (SMM) to the travel industry, three leading practitioners in the area of Social Media have come together to speak generally about social media and Dr Grace Pan will discuss this digital medium for travel marketing sector. This seminar which will take place on 29th October is being held at the Ramada Hotel, Shanghai (for more details click here)
Social media is one the hottest issues within the tourism industry today. In addition of its popularity Social Media has become the tools for various purposes-branding, improving customer loyalty, lead generation, direct marketing and e-commerce. This session will benefit anyone in the tourism industry; firstly because it focuses on social media for travel/tourism sector and secondly because all of the speakers are real-life experts who have direct experience in social media and travel marketing.
The seminar will focus on
- Understanding social media
- Social media marketing tools and case studies
- How to use social media and branded content to build your brand online
- How to measure social media and know if your campaign is 'working'
- The future of social media where people go 'mobile'.
The speaker line up include
- Dr Mathew McDougall, Chief Executive Officer; SinoTech Group;
- Dr. Grace Pan, Head of Travel and Leisure Research, Associate Director, Consumer Research, ACNielsen China
- Dr. Gang Lu, Founder and chief editor of MOBINODE.com, co-founder of OpenWeb.Asia Workgroup
The seminar will benefit anyone working in hotels & resorts, travel agencies, online travel, airlines, cruise from large hotel chains to independent hotels as well as international travel companies and online travel agencies that want to better understand of the fast moving travel technology and how to capitalize on technology to grow their business. Hope to see you there.
Written on Tuesday, 27 October 2009 23:06 by Matt McDougall