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Welcome to the Digital Marketing Inner Circle

This community attracts the best minds in the digital marketing industry. The aim of the 'Digital Marketing Inner Circle' is to discuss events, trends and technologies impacting our industry as well as provide a platform for sharing news and personal commentary for information related to online marketing, search, affiliate and social media marketing.

Baidu Posts Decent Search Engine Growth In China But Expects Negative Impact In Q4 PDF Print E-mail
Internet News
Written by Matt McDougall   
Sunday, 01 November 2009 23:27

Chinese search engine company Baidu Inc. announced its unaudited financial results for the third quarter ended September 30, 2009, and stated though its revenue rose, it forecasts weakness in the Chinese Internet sector.

Baidu Inc.  (BIDU) reported that its third-quarter earnings rose 42%, but their shares fell after hours as its forecast for the current quarter disappointed analysts. Baidu's earnings fell to 492.9 million yuan ($72.2 million), or 14.14 yuan ($2.07) per share, compared with 347.9 million yuan, or 10 yuan per ADS, a year earlier. Revenue rose 39% to 1.28 billion yuan ($187.3 million).

 

However, Baidu expects moderate year-over-year growth for the fourth quarter of 2009 due to the temporary negative impact anticipated when its Online Marketing Classic Edition service is discontinued. Baidu currently expects to generate total revenues in an amount ranging from CNY1.19 billion to CNY1.23 billion for the fourth quarter of 2009, representing 32% to 36% year-over-year growth.

 

Baidu had about 216,000 active online marketing customers in the third quarter of 2009, representing an 11.3% increase from the corresponding period in 2008 and a 6.4% increase from the previous quarter. Revenue per online marketing customer for the third quarter was approximately CNY5900.00, a 25.5% increase from the corresponding period in 2008 and a 9.3% increase from the previous quarter.

 

Income tax expense was CNY49.1 million ($7.2 million), compared to an income tax expense of CNY34.8 million in the corresponding period in 2008. The effective tax rate for the third quarter of 2009 was 9.1% as compared to 9.1% for the corresponding period in 2008 and 11.8% in the previous quarter. Baidu.com states that it recognized a tax benefit of CNY15.3 million for the third quarter of 2009, attributable to obtaining preferential income tax status for one of its subsidiaries for the year of 2008.

 

As of September 30, 2009, the company had cash, cash equivalents and short-term investments of CNY4.0 billion. Net operating cash inflow and capital expenditures for the third quarter of 2009 were CNY733.9 million and CNY129.6 million, respectively.

 

Source: China Tech News & MarketWatch


Matt McDougall Written on Sunday, 01 November 2009 23:27 by Matt McDougall

Viewed 1630 times so far.

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Last Updated on Saturday, 21 November 2009 17:48
 

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