Invite colleagues
Did you know that in China we are have a National Eye Health Day (6th June 2010)? Truthfully, not something I had ever thought about nor knew existed. And, what does this have to do with digital marketing?
Well, over the past few years many companies have tried to become better corporate citizens by introducing various CSR (corporate social responsibility) programs. This is a great trend and I fully support companies that put efforts in trying to bring additional values to the market beyond just providing their products/services. But, as a marketer I am interested in the ways that companies promote these activities (or not) to either highlight their CSR program or any marketing initiatives within their CSR activity itself.
So therefore, I consider myself fortunate that I can be involved with our clients CSR activities who's goal was to promote eye health and improve the general awareness for taking care of their eyes. I wanted to highlight an online video competition being used as a catalyst to meet these goals.
For those of you living in China you may already know that children at school practice eye exercises based on acupressure points. Came to me as a surprise as back in Australia (my home country) we never had this taught nor discussed. But anyway, these exercises are practised regularly in China to help reduce the rate of eye disorders. I have put some details below to give you more ideas on the acupressure points and the initial steps in doing an eye exercise. Why? Because it is good for your eye health, its eye health day shortly and also you can make a video of yourself doing it and submit for a great new competition. (click here to see competition site)
Chinese Eye Exercises - Warming Up Session
With the head facing forwards:
- Move the eyes from left to right. Repeat 10 times.
- Move the eyes from top to bottom. Repeat 10 times.
- Move the eyes diagonally from bottom left to top right. Repeat 10 times.
- Move the eyes diagonally from top left to bottom right. Repeat 10 times.
- Move the eyes around clockwise. Repeat 10 times.
- Move the eye around counter-clockwise. Repeat 10 times.
- Rub the eyelids to improve circulation.
- Perform palming to rest your eyes
Note: If you are old or have a tendency to become giddy or faint, do these exercises lying down.
Why a video competition? What is the expected outcomes? How do you measure the impact and effect? All great questions and will be addressed in Part II of this post. Enjoy the video competition and if you spot mine, please vote. I could do with a new iPhone :)
Written on Saturday, 05 June 2010 10:47 by Matt McDougall