Invite colleagues
Many hotel properties are jumping into social media without any clear plan nor idea of what they really are trying to achieve. I know from the meetings I have with hotel GM's and marketers they undertsand the need to do something in social media. They generally acknowledge that social media can increase customer loyalty and brand engagement to locating new customers and partners, organizations. Therefore, hoteliers cannot ignore the benefits of having a social media strategy for their business.
It's not about "should I start a social media program" to, "how can I get started". This post contains a helpful presentation that outlines the general social media market for hoteliers and provides some practical rules to get started.
Social Media Best Practices in the Hospitality Industry
View more presentations from Dr Matt McDougall.
Written on Monday, 08 November 2010 08:45 by Matt McDougall