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Social Media Event - Navigating the Chaos of Social Media PDF Print E-mail
Opinion
Written by Matt McDougall   
Saturday, 10 September 2011 18:57
Social Media Event - Navigating the Chaos of Social Media click to see full-size image

This past Thursday night, over 65 people battled the Beijing rain to attend an event called, "Navigating the Chaos of Social Media". The format of the night saw a speakers panel (of 4 people) then a networking element to give people the chance to exchange business cards, ideas and just socialize a little.

 

The panel was MC'ed by Chris Solomon who introduced Matt McDougall (me) (CEO, Digital Jungle), Justin Billingsly (CEO, Saatchi & Saatchi), Denis Oldfield (GM, Novotel Beijing) and Jipeng Wang (CEO, iFensi.com). Each of the speakers shared their views on Social Media and the impact it is having on Brands and business. You can find my presentation below.

 

 

 

I wanted to use my 15 - 20 minutes on the panel to highlight the importance of measurement and understanding the metrics being used to track social media programs.

 

Social Media Event - Navigating the Chaos of Social Media
 
Here are some photos from the event
Matt McDougall Written on Saturday, 10 September 2011 18:57 by Matt McDougall

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Published in Subscribe to the RSS feed of Social Media Marketing  Social Media Marketing / Subscribe to the RSS feed of Opinion  Opinion

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Last Updated on Sunday, 11 September 2011 08:44
 

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