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Welcome to the Digital Marketing Inner Circle

This community attracts the best minds in the digital marketing industry. The aim of the 'Digital Marketing Inner Circle' is to discuss events, trends and technologies impacting our industry as well as provide a platform for sharing news and personal commentary for information related to online marketing, search, affiliate and social media marketing.

The Digital Marketing Inner Circle
INFOGRPHIC - Latest Chinese Internet Facts PDF Print E-mail
Trends
Written by Matt McDougall   
Wednesday, 09 November 2011 09:35

The latest official numbers released by the China Internet Network Information Center in July 2011, which said the number of users had reached 485 million in June. Although it is estimated that China's Internet users has exceeded 500 million, an Internet popularization rate close to 40 percent. This is a huge number given it was only a few years ago it was lagging behind the US. Now China's number of netizens is vastly larger and continuing to grow. 

 

Given the strategic nature and economic importance of the Chinese Internet it is important to be able to understand some of the key data points and metrics that sit behind the number of netizens. Below you will find an eBook that gives a greater level of details via a series of infographics.

Tagged underInternet Stats
Last Updated on Wednesday, 09 November 2011 10:13
 
Digital Jungle gets Festive (and a little crazy) PDF Print E-mail
Latest News
Written by Matt McDougall   
Sunday, 18 December 2011 10:52

Around this time of year, many lucky or depending on how you look at it, unlucky people are attending their awkward, alcohol-fueled office holiday parties.

 

For this year, Digital Jungle went with a 'talent show' theme. Where the various groups got the opportunity to show us their 'talent' ! Within the various 'acts' there were some party games played- mostly because is it fun to watch your colleagues do crazy things in the name of Christmas but the Digital Jungle crew got out in full force and showed  the world that we have many more talents beyond 'social media' 'search marketing' and making websites... actually we are full of rock band playing, rollerblading, sing/dancing super marketers :)

 

Last Updated on Sunday, 18 December 2011 17:10
 
How to traverse Chinese Social Media jungle PDF Print E-mail
People
Written by Matt McDougall   
Wednesday, 07 December 2011 22:17

Expert Interview with Dr. Mathew McDougall, CEO & Founder of Digital Jungle

Social Media is widely known to be an effective medium for influencing our ideas and views which makes it an obvious channel for tourism and destinations marketers to use in promoting their hotels, airlines, and countries tourist destinations.

 

 

Social Media serves as an effective marketing tool. The idea is not new, but it has reached new horizons in China. China is growing its Internet users. Everybody wants to get on this train of promising perspectives, especially global brands and celebrities who have found tons of fans and customers in there.

 

It is in this context that we sat down with Dr. Mathew McDougall to hear what his views are in relation to leveraging social media and its influence on brands’ marketing campaigns.

Last Updated on Thursday, 08 December 2011 22:23
 
Infographic - Chinese Microblog PDF Print E-mail
Trends, Metrics and Statistics
Written by Lorena Marangoni   
Friday, 20 January 2012 13:27

Social media has become an effective medium for influencing our ideas and views andhas drastically changed the rules of an effective Brand Marketing campaign. Due to the growing importance of e-commerce and online activities, reaching customers through digital means has become an essential part of marketing plans globally. 

 

In times when social media influence is flourishing, new technologies and ideas can be embraced and adopted with astonishing speed, instigating significant and often unpredictable consequences.  Recent evidence of this is the unexpectant rise of microblogging activity. Since launching the first microblog site in 2007, Fanfou with 0.3 million users, the number of microblog users has grow to 250 million by the end of 2011 with the majority of Chinese netizens have at least 2 profiles in different microblogging platforms. 

 

Last Updated on Sunday, 29 January 2012 11:35
 
Online Community Management - Just bloody hard work!! PDF Print E-mail
Opinion
Written by Matt McDougall   
Sunday, 29 January 2012 10:08

When you start out developing an online Community you always underestimate the work effort required to build and maintain not just content but encouraging people to engage and participate.

 

I wanted to reflect on this given my interest in maintaining and developing our own Community. What are some of the techniques being used on other Community sites that might help me in getting active, engaged members? What are some of the things that have failed? What seems to have worked?

Last Updated on Sunday, 29 January 2012 11:05
 
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