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Welcome to the Digital Marketing Inner Circle

This community attracts the best minds in the digital marketing industry. The aim of the 'Digital Marketing Inner Circle' is to discuss events, trends and technologies impacting our industry as well as provide a platform for sharing news and personal commentary for information related to online marketing, search, affiliate and social media marketing.

The Digital Marketing Inner Circle
Learning to Live with the Buzz Generation PDF Print E-mail
Opinion
Written by Matt McDougall   
Sunday, 15 August 2010 12:50

Social Networking Sites (SNS) have attracted a huge amount of money, both from venture capital and more established corporate budgets, especially from the media industry. The primary Internet business model for content and social media services is advertising so for us marketers wanting to get the best outcomes for our clients; we must recognize and leverage evolving online user behaviors of these sites  – both in terms of audience demographics, depth of engagement and location of discussion. 

 

In this post, I want to highlight the last point about 'location of discussion'. Over the past year or so, I am seeing changes occur in the way our youth interact and engage online (Note: this trend also is crossing into an older demographic but at this time is most youth related). For this group, I have used the term the 'buzz generation'. A group of online users that play out their life stories online and develop deep internet only 'relationships'...  I think many of use would be surprised at opinions and views of the youth when asking about the level of trust that is 'given' to anomalous online friends and how this level of trust equates to changes in views, ideas and even buying/purchasing choices.

Last Updated on Thursday, 02 September 2010 10:20
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Social Media Presentation @ Marcom Beijing 2010 PDF Print E-mail
Internet News
Written by Matt McDougall   
Saturday, 28 August 2010 09:39

This week we saw the yet another marketing event being held in Beijing. This one, simply called, "Marcom Beijing 2010"was billed on their website as "the first international conference with exhibition on marketing and advertising covering the whole value chain of the marketing & advertising industry. It is designed to become the premier annual meeting place of media professionals from all over China and abroad".

 

Last Updated on Saturday, 28 August 2010 12:09
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A Social Media Process... Simple Steps for Sucsess PDF Print E-mail
Trends, Metrics and Statistics
Written by Matt McDougall   
Monday, 09 August 2010 22:33

What is the single most important action you can take to improve your chances of success in implementing a social media campaign?

 

Arguably, leveraging a well-researched and carefully thought out social media marketing process, which lays the foundation for executing a social media campaign. Although there is many social media process maps floating around in the Internet, few provide for an effective social media marketing strategy and guidance on execution combined with optimization & measurement.

 

In this post, I put forward a social media marketing process that outlines a number of key steps and points that should be considered in any social media campaign.

 

Last Updated on Monday, 09 August 2010 23:48
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What is the key reason you would change jobs? PDF Print E-mail
Opinion
Written by Matt McDougall   
Sunday, 29 August 2010 12:02

There is always a high turn over of staff in China where a younger generation is often highly transient and looking for the next role that pays just a few extra RMB.. or so I thought. This was clearly my view before I started to dig around and explore this stereotype more further. After hearing from my team at SinoTech Group about the core reasons for choosing to stay or leave a company I was quite dubious that I maybe hearing the answer I wanted to hear and not the candid ones I needed as a manager looking to improve hiring and retention policy. So after asking my team I posed the same question online where I got 97 responses and to my surprise it reflected the SinoTech Group responses.

 

The question I posed to my team was: What is the key reason you would change jobs?

 

Tagged underemploymentjobhiring
Last Updated on Sunday, 29 August 2010 12:49
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"Girls in Tech" hit the Annual Youth Assembly @ United Nations PDF Print E-mail
Latest News
Written by Jing Zhou   
Monday, 30 August 2010 12:29

The event we spoke at was the annual Youth Assembly at the United Nations. About 600 youth leaders from 35 countries attended the event. Our talk was simultaneously translated into 6 languages. The topic was how to build an empowering project, from words to action.

 

After our talk, people from U.S., Canada, China, Korea, India, Ethiopia, and so on approached us and said they want to be part of the Girl 2.0 Global Campaign. We will have representatives from UN Foundations and Girlup http://www.girlup.org/ to attend the Girl 2.0 Shanghai Expo.

 

Tagged underGirls in TechChina
Last Updated on Monday, 30 August 2010 13:46
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