Welcome to the Digital Marketing Inner Circle

Around this time of year, many lucky or depending on how you look at it, unlucky people are attending their awkward, alcohol-fueled office holiday parties.

For this year, Digital Jungle went with a 'talent show' theme. Where the various groups got the opportunity to show us their 'talent' ! Within the various 'acts' there were some party games played- mostly because is it fun to watch your colleagues do crazy things in the name of Christmas but the Digital Jungle crew got out in full force and showed  the world that we have many more talents beyond 'social media' 'search marketing' and making websites... actually we are full of rock band playing, rollerblading, sing/dancing super marketers :)

Expert Interview with Dr. Mathew McDougall, CEO & Founder of Digital Jungle

Social Media is widely known to be an effective medium for influencing our ideas and views which makes it an obvious channel for tourism and destinations marketers to use in promoting their hotels, airlines, and countries tourist destinations.

Social Media serves as an effective marketing tool. The idea is not new, but it has reached new horizons in China. China is growing its Internet users. Everybody wants to get on this train of promising perspectives, especially global brands and celebrities who have found tons of fans and customers in there.

It is in this context that we sat down with Dr. Mathew McDougall to hear what his views are in relation to leveraging social media and its influence on brands’ marketing campaigns.