... of The Hoffman Agency Asia Pacific, Simon Adriatico, VP Sales & Marketing and Donna Li, GM of Strategic Marketing & Media Planning, Renren.com
There seemed to be able 60-70 ...
Saturday, 28 August 2010
... And when there are decisions being taken because of commercial benefits to the Agency over the client then you have to say this is not the most ideal situation. Of course it is easy taking the high road ...
Saturday, 17 July 2010
The was bound to be a major shake up in the online travel sector... Only a few weeks ago, Google announced an agreement to acquire ITA Software, a Cambridge airlines and online travel agency and now here ...
Thursday, 08 July 2010
... ad spending should then increase 2.5% to $149 billion in 2011, according to GroupM. The agency added that television and online spending would outpace other media this year. The agency gathered the ...
Friday, 25 June 2010
... Almost like every agency has told their clients that this month is World Cup month and therefore lets roll out the stock image library and put soccer players on our landing pages, banners and in the search ...
Sunday, 20 June 2010
As an agency that specializes in all things Facebook, we've made our fair share of mistakes on Facebook over the last 3 years. Perhaps you can learn from this one.
Did you know that whoever ...
Thursday, 13 May 2010
... of issues including the evolving relationship between client and agency , some hints to Aussie business operating in the Asian market and also names brands who are managing their digital and social media ...
Thursday, 08 April 2010
... what means will it use? Will the payments come through Google itself or through its agency ?
2) Google has 27 agencies in China, and all of our business development in the market is only two ...
Wednesday, 17 March 2010
I must admit that I was one of the many relieved to say good bye to 2009. For many of us working in the Agency game, it was by all accounts a tough year. However, as the 2009 financial results ...
Thursday, 11 February 2010
... from the Government agency representing Chinese tourism (Mr. Hou Zhengang, Director General and Mr Xin Hong Ye, Division Director of IT Centre of CNTA) attend this event was a great acknowledgment in the ...
Friday, 05 February 2010
... certainly good growth in a year where most companies were facing the "Great Global Downturn". So this just goes to prove that traditional travel agency based business is alive and well in China... ...
Wednesday, 03 February 2010
... Shanghai and Guangdong, said the report quoting a senior employee at one Google China agency . The two agents in charge of the Guangdong area have about 8,000-9,000 active clients, with each client spending ...
Friday, 29 January 2010
China Telecom has appointed Carat Beijing to its media account after a pitch against incumbent agency Starcom and Mindshare, which took place last November.The brief from China Telecom includes planning ...
Saturday, 16 January 2010
... agency work, etc.
Search Engine Optimization (SEO)
The process of earning rankings in the "organic" results of the major search engines (Baidu, ...
Tuesday, 12 January 2010
... to pass dollars (or RMB) into the marketing agency 's coppers.
Source: news.com.au & People Daily ...
Thursday, 31 December 2009
... connecting and sharing with each like no other time in history. Therefore, Brands (or their Agency proxies) need to develop strategies and plans to respond, not simply react to these latest trends. ...
Friday, 25 December 2009
... the agency side, then for your clients.
1. Using Search Marketing. Hopefully your site (or clients) is already search engine optimized (SEO), so customers can easily find you. But to boost traffic ...
Friday, 18 December 2009
...
Online travel agency sites will also need to work harder at improving the entire end to end website experience if they are to build trusted, long-term relationships that encourage customers to buy from ...
Sunday, 06 December 2009
... large travel agency .
This online marketing and service system enables customers to search and book tourist products and pay for it all online, which is planned on helping netizens avoid having ...
Saturday, 05 December 2009
... to changes in the ways companies undertake marketing and rethink the type of advertising agency 's that can best suit the new marketing approaches. I am one of the pundits putting forward the notion ...
Monday, 30 November 2009
Invite colleagues