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Welcome to the Digital Marketing Inner Circle

This community attracts the best minds in the digital marketing industry. The aim of the 'Digital Marketing Inner Circle' is to discuss events, trends and technologies impacting our industry as well as provide a platform for sharing news and personal commentary for information related to online marketing, search, affiliate and social media marketing.

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Total: 50 results found.

Page 1 of 3
1. Social Media Presentation @ Marcom Beijing 2010
(Industry News/Internet News)
... people attending this session and the each of the panelist gave a fairly introductory, basic appraisal of the Chinese social media environment (including myself). Given Donna and Simon work at SNS properties ...
Saturday, 28 August 2010
2. Learning to Live with the Buzz Generation
(Social Media Marketing/Opinion)
Social Networking Sites (SNS) have attracted a huge amount of money, both from venture capital and more established corporate budgets, especially from the media industry. The primary Internet business ...
Sunday, 15 August 2010
...  The Chinese household appliances, transportation and home product industries are labeled as ‘emerging advertisers’ with the most sizeable growth at 71 per cent, 48 per cent and 43 per ...
Tuesday, 10 August 2010
There seems to be an inevitable feeling to news out that Focus Media has entered into a definitive share purchase agreement to sell a 62% of its Internet subsidiary, Allyes Online Media Holdings Ltd. ...
Sunday, 01 August 2010
... than 3,600 advertisers in China advertised online during this time—an increase of 36.2% from Q1 2009.   So, for those of us working in the Chinese online advertising industry we can say ...
Saturday, 03 July 2010
Seems yet another company is being established to exploit the growing Chinese e-commerce sector. Today, I was interested to note a new joint venture established by Baidu and the Japanese e-commerce ...
Friday, 11 June 2010
In another move that marks a continuing change in China's online travel sector is the entry of Taobao.com into the mix. They have reportedly entered the online travel channel by launching a new site called, ...
Monday, 07 June 2010
8. Digital advertising revenues rise in China
(Industry News/Latest News)
... They have published some bullish prediction on Chinese digital media and according to their reports, internet advertising spend in China reached a value of 6.4bn yuan ($936.9m) in the first quarter of ...
Friday, 28 May 2010
9. Best Practices for Responding to Online Comments & Reviews
(Consumer Strategies/Social Media Marketing)
... will monitor the web for mentions of your company on all social media platforms (in both Chinese and English) and deliver a daily summary to your desktop via an RSS feed, an email or through their ...
Saturday, 08 May 2010
The Hong Kong Tourism Board released figures that show the Chinese mainland visitors has become the highest value spenders for inbound tourism contributing HK$83.5 billion or close to 70% of Hong Kong's ...
Wednesday, 28 April 2010
Only a few months ago, Baidu announced the start of its independently operated video website Qiyi.com. This was a shot across the bow of Chinese video sharing sites and clearly upset the status quo of ...
Tuesday, 20 April 2010
... for the disturbance. If consumers insist that their coupons are from official sources, they are required to show evidence," it added. Figures from The Little Red Blog, which covers the Chinese ...
Sunday, 18 April 2010
13. Twitter launches new advertising programme
(Industry News/Latest News)
... users enter relevant search terms.  What is this ads platform about and can it be copied by our Chinese micro-blogging platforms?   According to the New York Times-  Dick Costolo, ...
Tuesday, 13 April 2010
The Spanish social media travel portal Minube has entered the China marketplace with the launch of its Chinese website Minube.cn.   According to reports in foreign media, this is the first ...
Monday, 12 April 2010
To handle the post-crisis credit problems of Chinese small- and medium-sized enterprises, Alibaba.com, the listed unit of the Chinese B2B e-commerce group Alibaba, has launched an entry-level service ...
Monday, 12 April 2010
... social media analytics tools and social media tools makers need to help us by giving us social media tools that makes it easy to identify, track and monitor.   The future of Chinese social media ...
Thursday, 08 April 2010
17. Social Media Best Practices for Chinese Hotel Marketers
(Consumer Strategies/Social Media Marketing)
Over the past few months, I have found myself speaking more frequently with marketers within hotels about the use of Social Media within their organizations. I guess this is a reflection of the ...
Monday, 29 March 2010
... on affiliate programs then send me an email or check out U2Mee (www.u2mee.com) (as a Chinese affiliate network), other affiliate networks in the West include Commission Junction (cj.com) and Tradedoubler ...
Sunday, 28 March 2010
... by an impassioned letter sent to the head of Google China today. The Google Inc.’s partners wrote that their businesses are in jeopardy if Google closes its Chinese search engine and demanding to ...
Wednesday, 17 March 2010
Chinese B2B e-commerce company Alibaba.com has announced that its new online wholesale website, 1688.com, was formally launched on March 9, 2010, and the wholesale traffic reached a whopping 6.39 million ...
Wednesday, 10 March 2010
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