Social Networking Sites (SNS) have attracted a huge amount of money, both from venture capital and more established corporate budgets, especially from the media industry. The primary Internet business ...
Sunday, 15 August 2010
... to light that they needed to address from a product perspective, the organization dynamics were really not in place. And they’re still challenged in this way today with social media . Some organizations ...
Saturday, 08 May 2010
... of issues including the evolving relationship between client and agency, some hints to Aussie business operating in the Asian market and also names brands who are managing their digital and social media ...
Thursday, 08 April 2010
... As I consult with many hotel groups in China the common theme is that their is not a consistent vie from corporate on what the social media position is for the various hotel GM's. I would ...
Sunday, 04 April 2010
... media and search marketing... not as discrete channels but integrated into a single campaign. I know that this is something most of us have been pushing with our clients; fully integrated digital ...
Wednesday, 03 March 2010
... in social media and content marketing.
But a more holistic and sophisticated approach to SEO in turn demands a greater focus on research and planning. Research is essential in providing insight, focus ...
Wednesday, 24 February 2010
... a place to be heard. Then ensure that once you have got into that 'place' that you use a message that will establish an immedia te value to your consumer and build a connection. Evolve this message (even ...
Sunday, 07 February 2010
... companies that have rushed onto the social media bandwagon only to find there was much more to consider than just create a fan page or push out a few 'twits'. This approach has the potential to create ...
Wednesday, 03 February 2010
... open to everyone, in some sense they are competing with each others. P1.cn which is also a social network you may never read on popular media , seems an exception. It neither rushed into the Open Platform ...
Monday, 25 January 2010
... changed the course of the Chinese digital marketing industry. They were the impact of the global downturn and the adoption of social media marketing by mainstream Brands. These two elements alone have ...
Friday, 25 December 2009
... for this sector is performance based not brand driven. Hotels/airlines are becoming savvier in using search marketing, affiliate marketing and even social media marketing in ways that drive conversions ...
Sunday, 06 December 2009
I was doing some researching on social media case studies in China and though doing this, found a great case study done by Michael Darragh who is Digital Strategic Planner at Ogilvy Public Relations ...
Friday, 04 December 2009
... Co. now has a MySpace page, while Estée Lauder just launched a virtual makeup widget that users can download to their social media page or desktop.
Ralph Lauren was the first high-end retailer ...
Sunday, 08 November 2009
... world events. Further, depending on the program we often combine this with Affiliate & Social Media .
Another channel is eDM (Email Marketing) for travel companies which is seeing a good return on ...
Sunday, 18 October 2009
This time I look outside the media and advertising industry and introduce Seb Chan - Head of Digital, Social and Emerging Technologies at the Powerhouse Museum in Sydney, Australia. Most people I have ...
Tuesday, 29 September 2009
... will the PR world and the Marketing world remain mostly siloed? Will Social Media Marketing (SMM) be a domain area that is shared by both?
Please post a comments below on your ideas or bring your suggestions ...
Wednesday, 02 September 2009
... to provide their clients with the best digital options. Being a digital marketing is not simply about being clever creatively any more or just brokering media buying . It’s far more than that. The ad agencies ...
Wednesday, 02 September 2009
Spend a few hours reading Digital Media , AdAge or some of the other trade magazines and it is hard for those in marketing not to become greatly depressed…. We now see with increasing frequency the headlines ...
Wednesday, 02 September 2009
There has been a lot written about undertaking a social marketing presence and about 12 months ago I also wrote a post on getting started on this (Read Here). But 12 months in social media is a lifetime ...
Wednesday, 02 September 2009
... as well as have the autonomy to build the platform according to the technical needs of its users.
This is certainly good news for those of us in Social Media Marketing to see some steps towards developing ...
Wednesday, 02 September 2009
Invite colleagues