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Welcome to the Digital Marketing Inner Circle

This community attracts the best minds in the digital marketing industry. The aim of the 'Digital Marketing Inner Circle' is to discuss events, trends and technologies impacting our industry as well as provide a platform for sharing news and personal commentary for information related to online marketing, search, affiliate and social media marketing.

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Total: 50 results found.

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... share. However, TV has the smallest percentage growth (15 per cent) compared to other media. Total spending on TV is US$33 billion, dropping 13 per cent from the same period last year. This is partly ...
Tuesday, 10 August 2010
... their confidence, this trend of rapid growth should continue into the remainder of 2010.     The Fashion category was the biggest spender, with a 17.7% of total market share. It is also ...
Saturday, 03 July 2010
3. Not such a Universal Expo...after all...
(Consumer Strategies/Social Media Marketing)
... availability experienced in various Chinese cities shows a totally different curve. If nearly one person in 10 was unable to view the homepage of the official site from major international cities, such ...
Wednesday, 30 June 2010
4. Global ad spend to jump 4.5% in 2010
(Industry News/Latest News)
... for this year).   The GroupM forecast supports the upgraded ZenithOptimedia global advertising spending predictions for the next three years. ZenithOptimedia is predicting total increases of ...
Friday, 25 June 2010
5. Digital advertising revenues rise in China
(Industry News/Latest News)
... allocated to this channel, an uptick of 1.7% on Q1 2009. Baidu, which operates a range of portals including the biggest search engine in China, generated 1.3bn yuan in ad sales, a total that fell ...
Friday, 28 May 2010
6. Just How Bad Can Negative Online PR Be?
(Consumer Strategies/Social Media Marketing)
... all the negative press when the Sony batteries in its laptops overheated and caught fire. And more recently, the Toyota brake issues...   But in terms of bad online sentiment, it doesn't get ...
Saturday, 15 May 2010
... - *16.2 m users - 33% of total population of Sth Korea , 90% of Sth Koreans in their 20’s are members of Cyworld. Bebo - 40 m users - languages English, French, German, Spanish, Italian, Dutch ...
Thursday, 29 April 2010
... total visitor spending. In terms of per capita spending, both overnight and same day visitors from Mainland China enjoyed double-digit growth at 17% and 10% respectively. As reported by Adaline ...
Wednesday, 28 April 2010
... were 161.12 million active handset-based mobile instant messenger (IM) accounts in China at the end of first-quarter 2010, rising by 18.13% sequentially, according to Analysys International. The total ...
Monday, 26 April 2010
... Changyou. Sohu’s net income was down 3% quarter-on-quarter and 7% year-on-year in the first quarter. Total revenues fell 5% sequentially but rose 12% annually to $129.5 million in the period, ...
Monday, 26 April 2010
... media monitoring tools (although I think we will look back and be embarrassed at the simplicity of the current platforms). And most notably, their is general acknowledgment that social media is more ...
Thursday, 08 April 2010
... and take responsibility to driving new room bookings).  Either way is fine, depending our your resources, skills and time.   Even OTA’s (Online Travel Agencies) employ very successful ...
Sunday, 28 March 2010
13. Ctrip.com Takes an Aggressive Online Position
(Industry News/Latest News)
... business has been growing rapidly in recent years. In 2009, the total number of online travel service users in China reached 30.24 million, increasing by 77.9%. Meanwhile, the number of online travel ...
Tuesday, 16 March 2010
... to need a totally new kind of light bulb for that fixture. Actually I have to create it. I’ve never seen a fixture quite like that one.   9. How many social media gurus does it take to change ...
Sunday, 14 March 2010
15. Getting the Most From Your Old Blog Posts
(Consumer Strategies/Social Media Marketing)
... to draw content from deep in your posted archives. The often use AJAX front ends and have extended features like rotating content or can use image/content transitions to garner interest.     ...
Saturday, 13 March 2010
Chinese online travel website company eLong Inc. reported its unaudited financial results for the fourth quarter and full year ended December 31, 2009. Total revenues at eLong.com for the fourth quarter ...
Thursday, 04 March 2010
... its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2009, and the company recorded total revenues in the fourth quarter of 2009 at CNY1.261 billion, a 39.8% increase ...
Wednesday, 10 February 2010
18. China's Online Travel Booking Up 77.9% In 2009
(Research & Metrics/Trends)
According to the latest report published by China Internet Network Information Center, in 2009 the China's online travel booking sector usage reached 30.24 million people, an increase of 77.9% compared ...
Saturday, 06 February 2010
China's travel industry is now worth around RMB 900 billion annually. A mere RMB 850 million or just 0.1% of this total is generated online. Compared to online shares of 32% in the United States and 12% ...
Wednesday, 03 February 2010
20. Google China See's Ad Sales Slump 30%
(Industry News/Internet News)
... about RMB 30,000 on Google advertising each year, said the report. The six major agents represent about 70% of Google China's agent revenue and about 30% of Google China's total revenue, said the senior ...
Friday, 29 January 2010
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