The explosion of consumer generated content (UGC) has led to a very specific and important requirement for hoteliers to engage with online reviews, communities, and dialog regarding their property. The ...
Sunday, 04 April 2010
... Internet, Google offers Adwords, a paid search auction system for Chinese advertisers to reach hundreds of thousands of target audience worldwide, and Adsense, an online ad publishing system, for
Chinese ...
Wednesday, 17 March 2010
... it is not the be all and end all of each and every marketing application.
In much the same way that the online advertising industry is grappling with issues around measurement, the mobile industry ...
Friday, 12 February 2010
...
I fell into what we loosely called "website development" way back in about 1993. I was working in publishing and saw that things were moving online so I started up my own little business, editing ...
Friday, 27 November 2009
When looking at the Western and Chinese online newspaper landscape, many obvious differences are evident. There has been much written recently about the demise of the newspapers in the West as their circulation ...
Sunday, 11 October 2009
... - and try to make the most of any face to face meetings I get to have with people internationally. I find that a lot of information I get online is a gateway to new areas of knowledge rather than destinations ...
Tuesday, 29 September 2009
... ecosystem. This interconnectedness allows information (new history) to travel along multiple online social networks, potentially reaching a huge audience very quickly.
In recent studies, it is revealed ...
Wednesday, 02 September 2009
Up early and checking into my various online accounts; facebook, linkedIn, twitter and finally my email. One thing dawns on me (apart from how sad it is to be addicted to social media) but my desire ...
Wednesday, 02 September 2009
There has been a proliferation of online ad networks over the last decade although like any technology these ad networks have evolved and developed. I would argue that we have seen a progression of three ...
Wednesday, 02 September 2009
... that violate the ban.
In news on the Chinese blogosphere, it is being reported that the Ministry of Culture pointed out in the notice that gang-themed illegal online games seriously threaten and distort ...
Wednesday, 02 September 2009
... together to provide Internet advertising sales to some of the leading sites in China and abroad. Both companies see significant opportunity in the Chinese Digital Marketing space as online publishers ...
Tuesday, 01 September 2009
... digital industry in the next 5 years? (any forecasts and challenges)
Faster broadband, hopefully cheaper too! More so called convergence of digital devices – video consumption will be massive online ...
Tuesday, 01 September 2009
Invite colleagues