... social media marketing and spoke of the importance to do monitoring (listening) prior to starting any smm activity.
Here is my presentation
Marcom Beijing 2010- Social Media Session
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Saturday, 28 August 2010
... lies in the fact that traditional online marketing is you bringing customers to your site and SMM is going where your customers are. So without trying to seem like I am just trying to sell our social ...
Monday, 09 August 2010
I am a keen proponent of using Social Media Marketing (SMM ) in digital campaigns as part of a multi-channel approach. However, I am often surprised by some of the comments from clients suggesting ...
Sunday, 07 March 2010
It has been tough in 2009 for marketers working within the travel and hospitality sectors in China (as in most sectors last year). However, it appears that the year of the tiger has started with a roar ...
Wednesday, 03 March 2010
... ideas coming out of this research area and I wanted to highlight a couple of seminal thinkers that have helped me understand the influence dynamics within Chinese social media marketing (SMM ).
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Thursday, 18 February 2010
... skills that can be easily taken when starting a Social Media Marketing (SMM ) campaign. (download my presentation here) As a Social Media marketer, I use a framework and approach in formulating a SMM plan. ...
Friday, 05 February 2010
... analytics tools.
Most Marketers would agree measuring and determining success is an approach for SMM that should be taken. So why then are there so many examples of social media campaigns with ...
Wednesday, 03 February 2010
... Feb 2010 at Jinlun Hotel, Beijing, provides an outstanding platform and opportunity for marketers to learn and exchange their thoughts on Social Media Marketing (SMM ). Click here to register
Ms ...
Friday, 22 January 2010
... The exception being U2Mee)
Examples: U2Mee, Commission Junction, Pepperjam, in-house affiliate programs, etc.
Social Media Marketing (SMM )
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Tuesday, 12 January 2010
The new shinny marketing toy is digital. However, when thinking about digital marketing you must forget that the fundamentals in marketing are still the fundamentals in marketing. Here in China, digital ...
Thursday, 31 December 2009
Many companies considering Social Media Marketing (SMM ) have yet to develop a clear process of how to get started. Sure, many marketing departments have some social media contributors (facebook/linkedin/Kaixin ...
Sunday, 29 November 2009
... profile
Having defined messaging plan
Having appropriate measures and metrics
Before rushing off and doing a SMM campaign, identify the goals and objectives of your social marketing ...
Saturday, 21 November 2009
As more and more organizations adopt the use of social media there is an obvious difference in perspective as to whether social media is a strategy, a tactic or just another new thing getting it's 15 ...
Saturday, 07 November 2009
We, as Digital Marketing Specialists, are constantly preaching the benefits of social media to our clients. To us, everyone is eligible to participate and appreciate everything from brand recognition ...
Tuesday, 03 November 2009
So tonight, I was speaking at the Dr3 event in Shanghai (this session was focused on Social Media Marketing) and I have got to say the level of interest took me by surprise. With over 80 people ...
Thursday, 29 October 2009
Realizing the growing important of Social Media Marketing (SMM ) to the travel industry, three leading practitioners in the area of Social Media have come together to speak generally about social media ...
Tuesday, 27 October 2009
... from social media marketing (smm ). Understand your objectives of a social media campaign, understand the time-frame and what you are using to measure success, leverage review sites, use tools to measure ...
Saturday, 24 October 2009
... motivated (to continue supporting outcome based marketing programs).
I expect going forward we will see a great amount of attention on social media marketing (SMM ). This channel has already proven to ...
Sunday, 18 October 2009
Everyone in digital marketing seems to be an expert in Social Media Marketing (SMM ). Digital Marketing professionals are generally telling the clients, "You can’t afford not to be doing social ...
Tuesday, 08 September 2009
The year is racing away and it is hard to imagine we are almost at the end of the second calendar quarter. So with a week or so to go, I am reflecting on the past 3 months working within the Chinese digital ...
Wednesday, 02 September 2009
Invite colleagues