This week we saw the yet another marketing event being held in Beijing. This one, simply called, "Marcom Beijing 2010"was billed on their website as "the first international conference with ...
Saturday, 28 August 2010
Social Networking Sites (SNS) have attracted a huge amount of money, both from venture capital and more established corporate budgets, especially from the media industry. The primary Internet business ...
Sunday, 15 August 2010
What is the single most important action you can take to improve your chances of success in implementing a social media campaign?
Arguably, leveraging a well-researched and carefully thought ...
Monday, 09 August 2010
... my hands together expecting a growing SinoTech Group over the next years.
However, the US will see a 1.3% decline in ad spending this year to $145 billion, according to GroupM's report. American ...
Friday, 25 June 2010
... in China say they have seen significnt up tick in buiness and sentiment. We too, at SinoTech Group are seeing significant revenue growth. I guess, barring another major Global issue we should continue ...
Friday, 28 May 2010
...
Most automated platforms identify sentiment differently but here at SinoTech Group, we use a machine learning algorithm to train our SinoBuzz system, which basically means that we have a training database ...
Saturday, 22 May 2010
... the potential issues.
The greatest challenge is knowing where the reviews are being posted. I recommend a reputation management tool like SinoBuzz (which is developed by SinoTech Group), which ...
Saturday, 08 May 2010
Much of the user generated content from social media sites has become ubiquitously integrated into the search engine results. Try doing a search on a product or service and you won't just see the product ...
Sunday, 25 April 2010
Only a few months ago, Baidu announced the start of its independently operated video website Qiyi.com. This was a shot across the bow of Chinese video sharing sites and clearly upset the status quo of ...
Tuesday, 20 April 2010
... social media tools in China. However, there is only a handful of enterprise scale tools (SinoTech 's SinoBuzz, Ogivy's Obuzz and Nielsen BuzzMetrics) that can monitor and automatically determine sentiment ...
Thursday, 08 April 2010
The explosion of consumer generated content (UGC) has led to a very specific and important requirement for hoteliers to engage with online reviews, communities, and dialog regarding their property. The ...
Sunday, 04 April 2010
... U2Mee Affiliate Network is a division within SinoTech Group
...
Friday, 05 March 2010
... and CTR's.
The second speaker was Dr. Grace Pan, ex- AC Nielsen and now Chief Strategy Officer for SinoTech . She presented research finding on the hospitality & tourism sector and ...
Friday, 05 February 2010
... should approach this as an ongoing initiative?
Dr Mathew McDougall: The social media strategy/framework we use at SinoTech Group includes evolution; that means changing strategies and tactics ...
Wednesday, 03 February 2010
... generate customer leads and conduct effectively e-commerce by using social media channels,” said Dr. Matt McDougall, CEO of
SinoTech Group
.
The seminar, taking place on 4th ...
Friday, 22 January 2010
One week after the company's Chinese search engine website was apparently hacked, Baidu.com's chief technology officer has resigned. In a terse, two-sentence company statement, Baidu stated that Li Yinan ...
Monday, 18 January 2010
Worldwide, a quarter of all travel bookings last year were made online. And in the US, the number of main-street travel agencies has halved in the past decade as travelers go straight to the web. The Web ...
Sunday, 17 January 2010
Like most Internet workers in China, I spend a good few hours discussing the ramifications of Google's actions on Wednesday. For those living in a cave and don't know the Google gossip .... here is ...
Friday, 15 January 2010
...
The music and film industry has been through this pain already. It has learned that attempting to lock down and control content that way can be a big mistake. And we at SinoTech Group tend to agree. ...
Sunday, 10 January 2010
The 7th Adworld was held in Beijing yesterday and for those that are not familiar with this event it is arguably the largest of the digital marketing events in Greater China. Not surprising given this ...
Saturday, 09 January 2010
Invite colleagues