The event we spoke at was the annual Youth Assembly at the United Nations. About 600 youth leaders from 35 countries attended the event . Our talk was simultaneously translated into 6 languages. The topic ...
Monday, 30 August 2010
This week we saw the yet another marketing event being held in Beijing. This one, simply called, "Marcom Beijing 2010"was billed on their website as "the first international conference with ...
Saturday, 28 August 2010
... and even buying/purchasing choices.
The 'Buzz Generation' hang out, arrange event s, flirt and exchange media using their smart phones and Internet SNS's. They consume multiple-media, often in short ...
Sunday, 15 August 2010
... to visit the expo in person, mainly for practical or financial reasons. To enable as many people as possible to take advantage of this exceptional event , the organizers have set up an internet site in ...
Wednesday, 30 June 2010
I guess most of us have been staying up late here in China to watch the World Cup soccer games over this past week or so .. it's not like you can escape the event . The images of players kicking goals ...
Sunday, 20 June 2010
... predicted that China's continued economic expansion was likely to fuel greater demand for digital advertising among brand owners this year.
Major event s such as the Shanghai Expo and the FIFA World ...
Friday, 28 May 2010
There is no Brand immune to a negative event ... it happens, that's life and most companies plan for this to happen by developing action plans and the like. However, it is possible to think BP forgot ...
Saturday, 15 May 2010
...
Companies should have a plan in place and respond according to whether the problem is an isolated event or situation, a systemic problem or a personal issue, such as with a disgruntled ...
Saturday, 08 May 2010
... million for its "Hong Kong Summer Spectacular" campaign, with a mixture of online and offline advertising and a series of event s.
The tourism board also invited 300 mainland ...
Wednesday, 28 April 2010
... Design Week, Campaign, Internal networks, industry event s (like Adtech).
12. What industry groups or networks are you a part of?
DBA (Design Business Association UK), WGA (Writers Guild ...
Thursday, 08 April 2010
Ambush marketing can be defined as a tactic whereby a company attempts to ambush or undermine the sponsorship activities of a rival that owns the legal rights to sponsor an event ; often involves creating ...
Thursday, 04 March 2010
... event s and getting involved in the grassroots social media groups.
Create a social media management routine to ensure consistent participation
“You can make more friends in two months ...
Wednesday, 03 March 2010
... in China; opening new hotels and expanding into new business areas such as food/beverage, event room hires and conference facilities.
Therefore the results from the "Chinese Hotel Brand ...
Wednesday, 03 March 2010
... to blogs and market specific publications Oliver is an active member of the Twitter community in the Australian digital industry, follow @oliverpalmer for an insight in to a range of industry event s and ...
Friday, 12 February 2010
... focused their marketing efforts.
Some brands have already a 'cool factor' simply from the space they occupy as a product; expensive running shoe companies, a mobile phone companies or event ...
Sunday, 07 February 2010
This week I was fortunate to be one of the speakers at the PATA/DMIC event , "Leveraging Social Media to Engage Consumers". PATA (Pacific Asia Travel Association) and our ...
Friday, 05 February 2010
The Pacific Asia Travel Association’s (PATA) China Office and Digital Marketing Inner Circle (DMIC) are together staging a seminar 'Leveraging Social Media for Engaging Consumers'. The Social Media ...
Friday, 22 January 2010
... provide copyrighted premium video content including movies, TV series, sporting event s, animation and other varied content to Internet users through an advertising supported model. Yu Gong, formerly president ...
Saturday, 09 January 2010
The 7th Adworld was held in Beijing yesterday and for those that are not familiar with this event it is arguably the largest of the digital marketing event s in Greater China. Not surprising given this ...
Saturday, 09 January 2010
... event s, animation and other varied content to Internet users through an advertising supported model. Yu Gong, formerly president and chief operating officer of China Mobile's 12580 business, has been appointed ...
Thursday, 07 January 2010
Invite colleagues