... due to the policy adjustment of State Administration of Radio, Film and Television (SARFT).
Newspaper records US$5 billion in total ad expenditure followed by outdoor (US$2 billion), magazine ...
Tuesday, 10 August 2010
... sources and were thus not valid.
The China Daily, the newspaper , reported that 20 branches of KFC in Nanjing were "besieged" by dissatisfied customers, while 30 people ...
Sunday, 18 April 2010
... increased spending from business and services sector, radio (6%), newspaper s (4%) and magazines (3%).
The top 10 highest spending industries are toiletries, business and services, foodstuff, ...
Thursday, 11 February 2010
... crawling his newspaper sites and would introduce a pay per view like model. Moreover, issues of content protection and content rights has existed ever since the invention of the Gutenberg press in1454 ...
Sunday, 10 January 2010
... hotel reservations.
Tour operators sold package holidays.
Newspaper s / magazines reviewed destinations and travel related products; strong revenue source ...
Sunday, 06 December 2009
In an interview in Australia, Rupert Murdoch accused Google of stealing stories from News Corporation newspaper s for the Google News service, and said he might ban them once he introduces charges for the ...
Tuesday, 10 November 2009
... turning to the web for promoting their wares as well as seeking out new audiences that would rather chat online and read the BBS's than turn to more tradition marketing forms such as newspaper s and magazines. ...
Sunday, 08 November 2009
When looking at the Western and Chinese online newspaper landscape, many obvious differences are evident. There has been much written recently about the demise of the newspaper s in the West as their circulation ...
Sunday, 11 October 2009
... newspaper s and magazines to two-dimensional media such as web banners and text links. On the three-dimensional side, video advertisements have moved from television to web-based video in the past few years. ...
Tuesday, 29 September 2009
... service platform, a large multimedia database, an authoritative newspaper cluster, and the largest photo archive in China, Xinhua News Agency has rich news information resources.
Source: China Tech News ...
Wednesday, 23 September 2009
In news today, the online video market just entered an interesting new phase. In reports on local newspaper s and on the blogosphere it is reported Youku.com filed two lawsuits against Chinese portal ...
Friday, 18 September 2009
... recalling seeing a travel advertisement in a magazine or newspaper , at a travel agent or on TV and radio.
The Nielsen China Outbound Travel Monitor also uncovered the media expenditure of the top 15 ...
Tuesday, 15 September 2009
... media exposure you earn (mentions in major newspaper s or industry news sources, for example). Maximizing coverage of your owned and bought media in the press can multiply your exposure many-fold.
Now ...
Wednesday, 02 September 2009
... on traditional outlets. The biggest victim of the trend will be direct mail, which stands to be slashed by 40%. Print will not fare much better, with spending on newspaper s expected to be cut by 35%, and ...
Wednesday, 02 September 2009
... the Internet is changing their lives here in China. Thought you be interested in my general insights:
Will never read a newspaper but are attracted to some magazines (more true for the Chinese female) ...
Wednesday, 02 September 2009
... moved from traditional source (newspaper s, TV, radio) to utilizing online platforms/communities for sharing, discovering, and publishing updates and even serving micro-sized content that reaches across ...
Wednesday, 02 September 2009
My name is Yuan Zou, and I am the President of Media Consulting within the SinoTech Group in China.
In the Chinese market, newspaper publishers are wakening to a duel reality. On one hand, government ...
Wednesday, 02 September 2009
... the scene where news happens at the very first time, especially accidents, their readers may be there and can take photos or write a short report (as a micro blogging) then submit it to the newspaper office ...
Wednesday, 02 September 2009
... engagement medium- not just making blatant product placement and brand messages in the social networking community.
In contrast, marketing with traditional media like newspaper s, television or ‘content’ ...
Wednesday, 02 September 2009
... of 8.6 percent, ZenithOptimedia said. Internet ads may account for 15.1 percent of all ad spending by 2011, it said.
Newspaper advertising will shrink 14.7 percent this year and will then continue to ...
Wednesday, 02 September 2009
Invite colleagues