... from all over China and abroad".
I was pleased to be presenting yesterday on one of my favorite topics, 'social media marketing '. I was joined on the panel by Chris Tang, Managing Director ...
Saturday, 28 August 2010
Social Networking Sites (SNS) have attracted a huge amount of money, both from venture capital and more established corporate budgets, especially from the media industry. The primary Internet business ...
Sunday, 15 August 2010
What is the single most important action you can take to improve your chances of success in implementing a social media campaign?
Arguably, leveraging a well-researched and carefully thought ...
Monday, 09 August 2010
Dear DMIC members,
We are in the final testing phase of our new social media site for digital marketers. I would welcome you, this community to come and take a look at this SNS and offer us some ...
Monday, 26 July 2010
... and then, collect 50% of the transaction commission in return. Groupon creates a new Internet business model consists of e-commerce, social marketing and online ads.
Certainly, there are ...
Sunday, 20 June 2010
... marketing ?
Well, over the past few years many companies have tried to become better corporate citizens by introducing various CSR (corporate social responsibility) programs. This is a ...
Saturday, 05 June 2010
The rise of social media such as blogs, BBS’s and a large number of social networks has fueled the rapid growth of consumer-generated content such as reviews, ratings, recommendations and other forms ...
Saturday, 22 May 2010
... to light that they needed to address from a product perspective, the organization dynamics were really not in place. And they’re still challenged in this way today with social media. Some organizations ...
Saturday, 08 May 2010
The most important reason for the meteoric growth of Social Networks is something called “The Network Effect”. This equates to a tipping point when the value of a communications network to ...
Thursday, 29 April 2010
... of issues including the evolving relationship between client and agency, some hints to Aussie business operating in the Asian market and also names brands who are managing their digital and social media ...
Thursday, 08 April 2010
There are many pundit's talking about the shape and direction that social media will take over the next 18 months or so. Some of the predictions are obvious and reflect the growing awareness from marketers ...
Thursday, 08 April 2010
... As I consult with many hotel groups in China the common theme is that their is not a consistent vie from corporate on what the social media position is for the various hotel GM's. I would ...
Sunday, 04 April 2010
Over the past few months, I have found myself speaking more frequently with marketers within hotels about the use of Social Media within their organizations. I guess this is a reflection of the ...
Monday, 29 March 2010
... best of these jokes into an easy to find post...
So here is the first one, "How many Social Media consultants does it take to change a light bulb"
None. "Look, ...
Sunday, 14 March 2010
I am a keen proponent of using Social Media Marketing (SMM) in digital campaigns as part of a multi-channel approach. However, I am often surprised by some of the comments from clients suggesting ...
Sunday, 07 March 2010
... social media will become the new digital hunting ground for ambush marketing ... find a fan page or online group and start to squat. Drip in new messages, photo and video content. Find the right groups/fan ...
Thursday, 04 March 2010
... as the marketing spend for the travel sectors looks to be returning to pre 'Global Downturn' levels. Further, interest by hoteliers, airlines and tour operators is increasing in marketing areas like social ...
Wednesday, 03 March 2010
... had a profound impact on conversion rates.
Social media
Many retailers have also embraced social media as a means of creating open dialog with their prospects and customers. Facebook and Twitter ...
Sunday, 28 February 2010
... in how search engines display their results, research and planning is absolutely paramount to a successful online strategy. The introduction of blended search, personalized search, social search and real-time ...
Wednesday, 24 February 2010
There is much written online about the role of influencers in a social media marketing context. Actually, Wikpedia has a great overview as does DoshDosh. However, I think it is interesting to take ...
Thursday, 18 February 2010
Invite colleagues