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Welcome to the Digital Marketing Inner Circle

This community attracts the best minds in the digital marketing industry. The aim of the 'Digital Marketing Inner Circle' is to discuss events, trends and technologies impacting our industry as well as provide a platform for sharing news and personal commentary for information related to online marketing, search, affiliate and social media marketing.

The Chinese Social Media Landscape PDF Print E-mail
Written by Matt McDougall   
Tuesday, 03 November 2009 15:25

We, as Digital Marketing Specialists, are constantly preaching the benefits of social media to our clients.  To us, everyone is eligible to participate and appreciate everything from brand recognition to improved ROI. Therefore, for those who want to work with Chinese social media, I have put together a simple diagram that outlines the main companies in various segments of the Chinese social media landscape. Inspired by Fred Cavazza, who put together a clear Social Media landscape diagram for Western marketers.

 

 

As you can see, those different tools and services can be grouped into categories: 

Publish:

Share:

Discuss:

MMD:

Virtual Worlds:

Livecast:

Lifestream:

Social Networks:

Microblog:

There is so much talk about Facebook, Twitter and Linkedin that sometimes digital marketers in the West forget that there is a mature and thriving social media eco-system existing – in a different parts of the world. Hope this list can provide you with more information about the Chinese social media landscape and I appreciate that this is list only outlines a small percentage of the huge number of great companies operating here.

Matt McDougall
Written on Tuesday, 03 November 2009 15:25 by Matt McDougall

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Published in Subscribe to the RSS feed of Consumer Strategies  Consumer Strategies / Subscribe to the RSS feed of Social Media Marketing  Social Media Marketing
Tagged undersocial media marketingSMMChinese social media landscape

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Last Updated on Sunday, 16 May 2010 10:11
 
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  1. avatar Monica Lee makes this comment

    Tuesday 3 November, 2009

    After Isee the wonderful diagram，I know clearly that Social Media has a bright landscape .More and more people take an active part in it.They cannot get rid of social media，which bring them colorful life day after day.On the diagram，the logos are almost very familiar with us.If you have't seen some of them，I think the URL address can help you.

  2. avatar Xavier Brochart makes this comment

    Monday 9 November, 2009

    Hi Matt ! Great article and diagram ! This is exactly the kind of information I was looking for months ! Only one thing, the name of the French blogger is Fred Cavazza (http://www.fredcavazza.net/). The Social Media Landscape blog mispelled it before you. Keep up the good work !

  3. avatar Matt McDougall makes this comment

    Monday 9 November, 2009

    Xavier, Thanks for pointing out the correct spelling of Fred's name. Now corrected :) Cheers Matt