Invite colleagues
We, as Digital Marketing Specialists, are constantly preaching the benefits of social media to our clients. To us, everyone is eligible to participate and appreciate everything from brand recognition to improved ROI. Therefore, for those who want to work with Chinese social media, I have put together a simple diagram that outlines the main companies in various segments of the Chinese social media landscape. Inspired by Fred Cavazza, who put together a clear Social Media landscape diagram for Western marketers.
As you can see, those different tools and services can be grouped into categories:
Publish:
Share:
Discuss:
MMD:
Virtual Worlds:
Livecast:
Lifestream:
Social Networks:
Microblog:
There is so much talk about Facebook, Twitter and Linkedin that sometimes digital marketers in the West forget that there is a mature and thriving social media eco-system existing – in a different parts of the world. Hope this list can provide you with more information about the Chinese social media landscape and I appreciate that this is list only outlines a small percentage of the huge number of great companies operating here.
