*** New ***

Social Media Book

    

Latest Comments

  • I didn't even know there was a map function! Will ... More...
  • Wow! crazy party :D More...
  • :D Nice post!! More...
  • Hi Guys Thanks for your interest in my book, "The ... More...

Subscribe to Newsletter

Join Now!!

As a free member you can also:

Invite colleagues
Participate in Groups
Create Events
Create and Search Jobs
Comment on articles
Network with Marketing Professionals

User Statistic

Today : 0 Registers
This Week : 0 Registers
This Month : 0 Registers

Welcome to the Digital Marketing Inner Circle

This community attracts the best minds in the digital marketing industry. The aim of the 'Digital Marketing Inner Circle' is to discuss events, trends and technologies impacting our industry as well as provide a platform for sharing news and personal commentary for information related to online marketing, search, affiliate and social media marketing.

The Chinese Social Media Landscape (UPDATED) PDF Print E-mail
Written by Matt McDougall   
Tuesday, 03 November 2009 15:25

We, as Digital Marketing Specialists, are constantly preaching the benefits of social media to our clients.  To us, everyone is eligible to participate and appreciate everything from brand recognition to improved ROI. Therefore, for those who want to work with Chinese social media, I have put together a simple diagram that outlines the main companies in various segments of the Chinese social media landscape. 

 

 

As you can see, those different tools and services can be grouped into categories: 

Publish:

Share:

Discuss:

MMD:

Virtual Worlds:

Livecast:

Lifestream:

Social Networks:

Microblog:

There is so much talk about Facebook, Twitter and Linkedin that sometimes digital marketers in the West forget that there is a mature and thriving social media eco-system existing – in a different parts of the world. Hope this list can provide you with more information about the Chinese social media landscape and I appreciate that this is list only outlines a small percentage of the huge number of great companies operating here.


Matt McDougall Written on Tuesday, 03 November 2009 15:25 by Matt McDougall

Viewed 10277 times so far.

Latest articles from Matt McDougall


Last Updated on Friday, 24 June 2011 22:28
 

Add comment


Security code
Refresh