Invite colleagues
Foreign companies are employing a variety of strategies for gaining traction in China. Just look to any billboard around Chaoyang in Beijing or Jing An in Shanghai... all dripping with bright colors, celebrities grasping products and filled with Chinese characters espousing the latest catchy slogan. This distinct Chinese style of advertisement is also found across the Internet just in the form of landing pages, banners and even in casual games.
So what makes an advertisement work in China? Are there some guiding principles or best practices? These are some of the questions I have been pondering more recently as our Western clients turn to us for branding and product strategy. I thought it would be interesting to capture 14 key areas in the form of a presentation so that any of these areas may help Marketers in learning what could work for them in developing a campaign in China.
The presentation will provide some simple marketing approaches, frameworks and case studies to highlight some considerations in developing a marketing strategy for China. The 14 areas are by no means exhaustive and I welcome anyone sharing more ideas and information in the comments section below.
Written on Wednesday, 04 May 2011 08:45 by Matt McDougall
