Welcome to the Digital Marketing Inner Circle

Just before Christmas I had the honor of being best man to one of my life long friends. Of course with that honor came an equal measure of paralyzing fear as I considered how I would deliver a best mans speech to remember; fear that was compounded further by an earlier showing as best man a few years ago where I still to this day cringe at just how much I fluffed it.

You’ll be happy to hear, however, that this time around I absolutely stormed it (if I can be so bold to say!). And you know what made the difference? Well, it really came down to one factor; preparation. A few years back, as a younger man (with a slight air of arrogance about me), I felt I could deliver a knock out speech with little planning and even less practice. As an older, and hopefully wiser man, I realized that research, planning and practice were essential components to a successful speech.

I guess that if you are reading this and thinking, WOW, great idea.... I should try some of these Christmas promotion ideas...consider these tips for next year... most companies have been doing this for weeks, if not months now. But that said, most of these tips can be used for seasonal campaigns and Chinese New Year is fast approaching. Here are some basic tips for you to maximize your eCommerce opportunities.

It is not often when I get quite excited about a particular campaign. But here is one that captured my imagination. A fully digital, multi-channeled performance marketing campaign being run by Accor Hotels. Not only is there a great prize on offer; a trip to Sydney for two people from China the approach is fresh and I look forward to seeing the results- not just the impressions but the actual ROI that was achieved on this.

Over the past decade, China has rapidly emerged as the second largest travel market in the Asia Pacific (APAC). With the world's largest base of Internet users, China has seen an explosion in online activity and Internet entrepreneurship particularly in the travel, tourism and hospitality industry. The Chinese travel market is benefiting from these emerging technologies, supply-side deregulation and rising wealth. Therefore is no better time for travel companies to capitalize and establish a comprehensive digital marketing strategy.