Welcome to the Digital Marketing Inner Circle

Here's the summary of the talk. And the link to UN's video endorsement

I. How did we move from the thought of empowering women into an action plan?

1) Understand the challenge As a female entrepreneur, I understand the challenges for women to building their own business. The biggest two challenges would be network and capital. You need to know the right people to build your own team, your board of advisers, your potential clients and media publicity. Capital is always the hardest link for entrepreneurs, especially in a male-dominated investor/entrepreneur ecosystem.

2) Understand the power of a woman platform When I was a reporter for BusinessWeek, I interviewed many businesswomen, and often attended luncheons and conferences organized by women business networks. I saw how influential women empower each other and nurture younger, aspiring entrepreneurs. I learned how much women valued events/networking opportunities, where women were helping women. It's not a secret that women are natural collaborators, great with collecting the dots and big picture, and they look far into the future.

3) Launch of GirlsInTech China When I was younger, my mentor said to me, "If you collaborate with people smarter and more successful than you, you will grow faster." I followed his advise when I built my own company. It also applies to building a women platform. Instead of building a brand new organization, my business partner Jenny Bai and I launched a China Chapter of a existing powerful global brand, GirlsInTech. GirlsInTech was launched in the Silicon Valley in 2007 and expanded into 57 chapters around the world. It aims to empower women from all industries professionally and personally with technology in the Web 2.0 era. We have received tremendous grassroots support as well as support from the Ministry of Science and Technology and China's Women Federation since we launched in May. We have been told again and again that the timing for building such a platform in China is perfect, and both men and women want to be associated with GITChina.

4) Vision and Mission As the first and only country chapter of GIT Global, we created our own vision and mission in line with the GIT philosophy. Vision: Drive female innovation in China. Mission: GITChina strives to create a nurturing and empowering environment for female entrepreneurs and innovators through technology, social events, campaigns and capital.

5) Girl 2.0 Campaign - A global and local ACTION The GITChina May launch was a start of our long-term effort. To achieve our vision, we need raise more awareness and attention both in China and globally. So we planned out the inaugural Girl 2.0 Campaign. We begin with a national new media search of the female ambassador of innovation in China, The Girl 2.0. In the first week of October, the ambassador will fly to NYC and meet top media, tech and VC communities for cultural exchange. The trip will be live-streamed in the form of blog, micro-blog and made into a feature-length documentary, In November, we will organize a two-day Expo event in Shanghai, showcasing the campaign and top female innovators in China. (I've attached our flyer w/ more details.)

II. How to motivate people?

GITChina is a passion project involving many institutions and individuals. We reflect on the reason why we can motivate so many people in such a short period of time.

1) The cause Many institutions and individuals want to get involved with GITChina as soon as they understand the mission of our organization, which means we are building something that's much needed in the society.

2) Seeking the like-minded We can never make this happen without of a strong team. Jenny Bai, director of GITChina, is a visionary with strong execution skills. Our board of advisers are extremely connected and experienced in both for-profit and non-profit fields.

3) Be open, inclusive and win-win (mutually beneficial) We have many partners for the Campaign and the Expo. Every time we start a conversation with a new potential partner, we first think what they can benefit from our platform and how we can work together to achieve mutual goals.