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This community attracts the best minds in the digital marketing industry. The aim of the 'Digital Marketing Inner Circle' is to discuss events, trends and technologies impacting our industry as well as provide a platform for sharing news and personal commentary for information related to online marketing, search, affiliate and social media marketing.

Perfetti Selects New Chinese Agencies PDF Print E-mail
Written by Matt McDougall   
Tuesday, 01 September 2009 15:15

In news reported on Media, Dutch-Italian confectionary company Perfetti Van Melle is understood to have split its media business between Carat and ZenithOptimedia in China, displacing incumbent Maxus.

The move follows a competitive pitch that included OMD and Mindshare in addition to Carat and Zenith. Maxus is not believed to have participated.

Carat will now handle Perfetti’s Mentos, Chupa Chups and Big Babol brands, while Zenith will work on Alpenliebe.

Perfetti is the leading producer of lollipops in China. Its Chupa Chups account is held globally by BBH Singapore.

Congratulations to the Zenith and Carat teams..

Matt McDougall Written on Tuesday, 01 September 2009 15:15 by Matt McDougall

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