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In what is sure to be a disappointment to the incumbent Starcom IP team, China Telecom has awarded Neo@Ogilvy its online media business. This loss is compounded by the loss of P&G last month (read here).

As reported by Media, The China Telecom pitch launched last month and included HYLZ and Allyes. It was said to be focused on China Telecom’s newly launched Tianyi 3G brand.

According to sources close to the business, Neo@Ogilvy won the account because “China Telecom was looking for something from a more creative point of view, and since Ogilvy is overall a creative agency, it took the business from Starcom”.

Although Starcom IP lost the telco’s digital media account, Starcom Beijing will continue handling China Telecom’s offline media planning and buying duties, which it won in March last year.

China Telecom’s creative account is handled by Euro RSCG Beijing.

So good work and great win to the Neo@Ogilvy guys.