Invite colleagues
Had a great afternoon today where I was a speaker at the "Times of India" sales event. Interestingly, 200 of their sales and marketing team (out of the 2000 employees) were shipped across to China to listen to a day of speakers then take some time out to experience the wonders of China.
I had a chance to share my experiences about digital marketing in China and highlight some of the facts related to the Internet in China. For those that follow my blog would be familiar of these stats (or click through to a set of presentations outlining these details).
Prior to my presentation, I got a chance to watch Justin Billingsly, CEO for Saatchi & Saatchi China who was in great form and delivered an entertaining and informitive review of things that Brands should do to build greater brands then spoke about the 5 barriers to great marketing in China (details outlined below).
Justin also talked about the notion of "Made of China" not the typical "Made in China" that you hear about.... I thought this was a powerful idea and also fitted into their work with renren that showcased the use of personal stories to develop the Brand.
This is Justin in full flight talking about the barriers in China to great marketing.
This is the summary slide outlining the 5 barriers to great marketing in China
After Justin's and my presentation, we were invited to take questions. It was great to finish a presentation and have a lot of questions come our way. Many of the questions related to three key areas; what was happening with mobile advertising in China, whats the impact of sensorship to marketing creativity (just look at the Beijing Government announcement last week) and the impact of social media given the blocked access to Facebook, Twitter and YouTube.
A great bunch of people and a great chance to understand their Indian market. By all accounts, they were positive about the advertising market in India and optomistic about the future of their offline Paper.
Written on Tuesday, 29 March 2011 19:55 by Matt McDougall
