Welcome to the Digital Marketing Inner Circle

As 2010 comes to a close many Agency leaders are reflecting on this past year and taking stock of where they are. This past year has no doubt been a better year than 2009 but still many that I speak to have returned their staffing levels to the GFC (global financial crisis).... they have reduced their costs by lowering staff ratios and in a lot of cases simply asked their teams to work longer with less vacation time.

Welcome to our latest digital marketing profile, this time we  Neil Hudspeth, Head of Digital Strategy in Asia Pacific & Japan with Hewlett Packard.

Neil offers his thoughts on a range of issues including the evolving relationship between client and agency, some hints to Aussie business operating in the Asian market and also names brands who are managing their digital and social media strategy well. Neil will be discussing this and a whole lot more, next week at Sydney's Ad:Tech.

This time I am thrilled to present -a double act, Luke Janssen and Oliver Palmer, founders and main guys of highly successful mobile media business - TigerSpike. They outline an impressive journey, starting in 2003 from Oliver's sunroom in Pyrmont (Sydney), their current market position with offices in Sydney, London, Auckland, and New York and their forward plans.

They offer us an insight into how they maintain their market leading position through a firm focus on innovation and applying platforms to fit with the cultural and technical fit of each market - it is not a case of one size fits all. They also discuss some fascinating innovations we can expect in our not too distant future as the mobile generation enters the workforce.

This time I am thrilled to present - Gavin Heaton, Strategy and Development Manager at global software giant - SAP. Many of you may know him by his 'other' name - The Servant of Chaos where he produces a regular blog for digital marketers. He is a regular twitterer - and in his spare time co-authors Age of Conversation where bloggers from all over the world are invited to contribute, at one time, on a range of topics.