Brand value and brand equity represent two different, yet intricately linked, concepts. Brand value is the net present value of future cash flows from a branded product minus the net present value of future cash flows from a similar unbranded product—or, in simpler terms, what the brand is worth to management and shareholders.
Brand equity is a set of perceptions, knowledge and behavior on the part of customers that creates demand and/or a price premium for a branded product—in other words, what the brand is worth to a customer.
But with the social web having such a dramatic impact on a brand, SinoTech Group thought it maybe kinda cool for marketers and brand managers to determine what is their social media or buzz equity (known as a BE Rank).
Invite colleagues
